Senior Product Marketing Manager, Performance Ads

Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience working with marketing, sales or similar role.
- Experience with business-to-business (B2B) marketing in the technology industry.
- Ability to speak and write in English and Portuguese fluently.
Preferred qualifications:
- Understanding of Google's ad products and technology industry.
- Ability to work on multiple projects simultaneously in a dynamic and constantly evolving context.
- Ability to think through complex issues and solve less than straightforward scenarios with creativity and analytical thinking.
- Ability to manage stakeholders of all types, including senior management, external agency partners, and peers.
- Excellent communication skills, with demonstrated talent at building collaborative partnerships internally and externally and comfortable with presenting to senior audiences.
- Passion for technology, creativity to "think outside the box", and leadership to execute effectively.
**About the job**:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The Performance Ads Marketing Manager shapes Google's point of view on the changing advertising landscape and supports Google Ads' growth through effective and results-focused marketing programs. You will drive marketing strategy, planning and campaign execution to support the sales teams in driving advertising business from large advertisers and agencies. This will involve finding innovative ways to engage decision makers, educate the users on our products, promote Google's business solutions and equip our sales teams with the information and tools they need to sell more effectively.
You will arm the Google salesforce with marketing programs that establish fresh thinking in the industry and deepen engagement with clients. This is a cross-functional role, involving close work with Public Relation, Sales and Product, and collaborating with other marketing teams across Google's regional and global offices to achieve business goals. You will lead the creation of thought leadership content, sales materials, messaging and case studies that position the strengths of Google Ads solutions.
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We're made up of multiple teams, building Google's Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
**Responsibilities**:
- Lead the Performance Marketing strategic planning and execution for Brazil, enabling Marketing and Sales to engage with clients and articulate the value proposition of Google Ads.
- Identify and build innovative marketing strategies and plans to support large advertisers and agencies education, engagement, and Google Ads solutions adoption, showcasing their impact in driving business results.
- Manage end-to-end projects, including stakeholder management, project timeline, and brand compliance with collaboration internally across teams and externally with agencies.
- Develop compelling communications and creative assets that shift advertiser perceptions and behaviors. Identify areas for experimentation to drive large advertiser and agency education, engagement, and solutions adoption.
- Lead content and messaging for business-to-business (B2B) performance programs/events (i.e., Commerce Connections, Black Friday, Think Events). Manage planning and execution of the programs/events as well as set and manage marketing budgets.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If yo

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