Email Marketing Specialist

Há 2 dias


Porto Alegre, Brasil beBeeMarketing Tempo inteiro

Email Marketing Specialist Our ideal candidate is a highly skilled and experienced Email Marketing Specialist who can effectively develop and execute impactful email campaigns. The successful candidate will have a deep understanding of email marketing strategies and tactics, as well as excellent analytical and problem-solving skills. Key Responsibilities: Email Campaign Development: Create and manage all automated email campaigns and multi-channel workflows, tailored to specific customer segments whenever possible. Communication Strategy: Develop and implement effective communication plans informed by rigorous quantitative analysis, market research insights, and business objectives. Data Management: Define the ideal consumer profile and plan for data collection, growth, and segmentation over time. Campaign Execution: Build project roadmaps, launch direct response campaigns, and monitor tracking and reporting infrastructure. Testing and Optimization: Develop systematic A/B split testing processes to maximize user engagement and customer acquisition. Messaging Consistency: Collaborate with other channel owners to ensure consistent messaging across performance marketing channels. Requirements: Experience: 5+ years in email marketing strategy, execution, optimization, and reporting. Technical Skills: Proficiency in CRM and marketing automation tools (HubSpot preferred). Analytical Skills: Strong analytical skills with a passion for experimenting through split tests. Leadership Skills: Excellent leadership skills with the confidence to lead, influence, engage, and partner with cross-functional teams.



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