Manager, Paid Media

4 semanas atrás

São Paulo, São Paulo, Brasil Discovery Communications Tempo inteiro
**Overview**
The Global Subscriber Acquisition team acts as an internal global marketing team, handling the media strategy, buying, execution, and reporting of all media vehicles with the goal of driving multi platform consumption of Discovery Inc's networks and subscriber growth for our Direct-to-Consumer (DTC) products.
We are looking for a data-driven Manager to help launch and grow the discovery+ subscriber base in LATAM through a variety of direct-response platforms and channels. You'll be charged with developing a clear, coherent strategy to find qualified, efficient users at scale in conjunction with the internal Investment/Buying portion of the Global Subscriber Acquisition team and with key internal stakeholders.
**Responsibilities**:
- Manage the strategy, execution, and analysis of performance media campaigns to drive subscriber growth across paid digital marketing channels. Including but not limited to Paid Social, Paid Search & Programmatic
- Collaborate with cross-functional teams to ensure paid acquisition efforts align and are lockstep with the larger promotional strategy. Serve as the main point of contact for key stakeholder groups within the DTC business, such as Marketing & Creative teams
- Work closely with the EMEA Growth Marketing team to translate their marketing strategy into a media approach, aligning regularly on performance & spend levels.
- Maintain a holistic paid strategy, while also accounting for the nuances of the different regions in which the paid campaigns will run
- Identify and test new customer acquisition opportunities to improve performance and reduce cost per acquisition (CPA) to efficiently grow the global subscriber base of discovery+
- Analyse KPIs on an ongoing basis to ensure campaigns are maximizing ROAS - finding and driving high quality subscribers as determined by LTV
- Report and present strategic insights that can be leveraged across the team such as best performing messaging, audiences, and ad types. This includes the constant collaboration with partner teams to establish structured A/B tests & an on-going learning agenda
- Work closely with the internal Buying team to ensure campaigns are executed flawlessly & optimised towards the campaign goal. This also includes working with the internal Analytics/Ad Ops teams to ensure the implementation of the necessary campaign tracking & tagging
**Qualifications**
- 5+ years of performance marketing and paid user acquisition experience across a range of digital channels; media agency experience strongly preferred
- Experience with multi-country international media strategy & campaign management
- Solid understanding of media concepts, terminology & bid-based buying models
- Experience working with conversion tracking (Google Tag Manager and buying platform pixels) and mobile marketing attribution partners (such as Kochava, AppsFlyer, Tune)
- Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required. Hands-on experience within buying platforms strongly preferred
- Understanding of paid digital streaming and subscription ecosystem is a plus
- Self-starter, highly motivated, positive demeanour, excellent communicator, and able to thrive in a fast-paced environment
- Reasonable availability to respond to requests and monitor/optimise campaigns outside normal business hours as needed
- Polished professional with excellent interpersonal communication skills
- Strong analytics skills

  • Paid Media Strategist

    Há 4 horas

    São Paulo, São Paulo, Brasil Likeminded Ed Tempo inteiro

    Get AI-powered advice on this job and more exclusive features.We're looking for a full-time Paid Media Manager to own the strategy, execution, and ongoing optimization of paid campaigns across Google Ads, Meta, and other social platforms.This role is perfect for a performance marketer who combines strategic thinking with hands-on execution and thrives in a...

  • Paid Social Manager

    Há 6 horas

    São Paulo, São Paulo, Brasil Granite Digital Tempo inteiro

    We are on the hunt for a driven, paid media social manager to take the reins on an exciting portfolio of clients.A very hands-on role with a focus on performance social marketing.Day to day: Digital media planning across multiple social platforms; Organisation, execution, and optimisation of digital campaigns; Reporting against KPIs; Sharing research and...

  • Paid Ads Manager, Contract

    Há 5 horas

    São Paulo, São Paulo, Brasil Neon Flux Tempo inteiro

    Paid Ads ManagerRemote (São Paulo)Month to month**Responsibilities**- Assist in the management of between 3-5 paid media accounts such as Facebook/Instagram Ads, TikTok Ads, Google/YouTube Ads, and more; with growing monthly spends ranging from tens of thousands to millions of dollars in monthly budget.- Plan, develop, and implement comprehensive paid media...

  • Paid Media Analyst

    4 semanas atrás

    São Paulo, São Paulo, Brasil Stealth Manager - White Label Agency Tempo inteiro

    **Your Role**:As a Paid Ads Specialist, you will be the architect of paid advertising strategies, optimizing and managing campaigns across platforms like Facebook Ads, Google Ads, TikTok, Pinterest, and Twitter. This role challenges you to:- **Develop Innovative Strategies**: Create media plans that align with our clients' objectives, maximizing impact and...

  • Paid Media Specialist

    Há 4 horas

    São Paulo, São Paulo, Brasil Darkroom Tempo inteiro

    We're building the future of advertising and are looking for the minds to help us do it.Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses.We have been recognized as one of the fastest growing private companies in America by Inc , a top 1% digital advertiser by Varos (2023), and our founders...

  • Senior Paid Media Professional

    Há 10 horas

    São Paulo, São Paulo, Brasil beBeeAnalyst Tempo inteiro US$90.000 - US$120.000

    Paid Media StrategistJob Overview:Our organization seeks a highly analytical Paid Media Strategist to oversee paid media efforts across Latin America.The ideal candidate will be based in São Paulo, Brazil, with a strong understanding of the Hispanic market and a proven ability to optimize conversion rates and maximize ROI on ad spend.This role reports to...

  • Paid Media Buyer

    4 semanas atrás

    São Paulo, São Paulo, Brasil Launch Potato Tempo inteiro

    Join to apply for the Paid Media Buyer role at Launch Potato2 weeks ago Be among the first 25 applicantsJoin to apply for the Paid Media Buyer role at Launch PotatoGet AI-powered advice on this job and more exclusive features.WHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion...

  • Paid Media Buyer

    4 semanas atrás

    São Paulo, São Paulo, Brasil Launch Potato Tempo inteiro

    Join to apply for the Paid Media Buyer role at Launch Potato 2 weeks ago Be among the first 25 applicants Join to apply for the Paid Media Buyer role at Launch Potato Get AI-powered advice on this job and more exclusive features. WHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and...

  • Paid Media Specialist

    3 semanas atrás

    São Paulo, São Paulo, Brasil Pluxee Brasil Tempo inteiro

    Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a...

  • Paid Media Specialist

    3 semanas atrás

    São Paulo, São Paulo, Brasil Pluxee Brasil Tempo inteiro

    Pluxee is a global player in employee benefits and engagement that operates in 31 countries . Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. Powered by leading technology and more than 5,000 engaged team members , Pluxee acts...