Senior Paid Media Professional

Há 3 dias

São Paulo, São Paulo, Brasil beBeeAnalyst Tempo inteiro US$90.000 - US$120.000
Paid Media Strategist

Job Overview:

Our organization seeks a highly analytical Paid Media Strategist to oversee paid media efforts across Latin America.

The ideal candidate will be based in São Paulo, Brazil, with a strong understanding of the Hispanic market and a proven ability to optimize conversion rates and maximize ROI on ad spend.

This role reports to the Senior Marketing Manager and will work in a hybrid model.

Key Responsibilities:
  • Develop and execute performance-driven campaigns to achieve business objectives across LATAM.
  • Manage and allocate budgets efficiently to maximize ROI and achieve key performance indicators (KPIs).
  • Leverage insights to expand and optimize campaigns in key Hispanic markets such as Mexico, Colombia, Argentina, and Chile.
  • Track, analyze, and report on key metrics to identify opportunities for continuous improvement.
  • Oversee campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other programmatic platforms.
  • Run experiments to improve ad performance, including creative testing, audience segmentation, and landing page optimization.
  • Collaborate closely with the Marketing, Sales, and Data teams to align paid media efforts with broader business objectives.

Requirements:

  • 2+ years of experience managing paid media campaigns, preferably in B2B/SaaS industries.
  • Strong knowledge of both Brazilian and Hispanic markets, including cultural and consumer behavior insights.
  • Hands-on experience with Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms.
  • Proven track record of increasing conversion rates and improving ad performance.
  • Proficiency in analytics tools such as Google Analytics, Looker, or similar BI platforms.
  • Strong project management skills and the ability to work in a fast-paced, cross-functional environment.

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