Social Media Senior Analyst

Company Overview:
If you see technology as there to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in people who transform their paths through technology. Technology that connects people who are good at what they do and which practices diversity to create and share those paths that we (as yet) do not even know about. Our journey is in the smile of every talented person who brings revolution to the world from Brazil - whether with in-app transportation (99), meal delivery (99Food), or digital payments (99Pay).
To make life easier for millions of people every day, we are in the driving seat as part of DiDi Chuxing, the world's largest transport, and convenient platform. And so, we can say, with great pride, that we are pioneers in creating solutions, starting in Brazil, that grow in scale and have positive impacts in a range of other countries.
Whether creating projects from scratch or continually improving our solutions, we like challenges that give us butterflies, and that's why we work with intensity, at a fast pace, with respect, collaboration, and partnership. On this journey, we also create learning and strengthen ourselves in diversity as a fundamental aspect that makes us stand out for our growth day after day.
Team Overview:
Reporting to the Marketing Manager, the Social Media Senior Analyst will lead the brand's content strategy and planning across proprietary social networks, internal and external stakeholders, insights and health metrics.
Its function is also to guide the agency to create materials and tools for content strategy, in addition to creative projects in an agile process and adherent to the speed required by the business and social networks. Support stakeholders from different areas - Marketing, Growth, PR, CX - in order to promote brand positioning, aligned with the narrative and consistency in Social. Manage crises that impact Social and suggest action plans for brand reputation.
Lead a team of content producers and strategists to regularly create content to be promoted across all Content Marketing channels. Make data-driven decisions to achieve goals and take the content and team further. Ensure brand consistency and growth of brand platforms on Social, in line with company objectives. Manage content agencies and influencers, and internal stakeholders.
Role Responsibilities:
- Develop and implement a strategic Social plan
- KPI management (health, engagement, reach) in order to generate insights for the business;
- Reputation management and follow-up of the brand in social media, acting in the prevention and handling of crises - governance, production of reports, impact analysis and risk matrix;
- Management of social listening tools, as well as production of reports with analysis of perception and brand image, and health/tonality.
- Monitoring and analysis of competition in the social media environment.
- Dissemination of insights, dashboards and analyzes in order to contribute to the business as a whole, interacting with other areas and the marketing team;
- Integration and support to the social analyst, to ensure execution of the plan and achievement of OKRs defined for the area;
- Stakeholder management to define prioritization, communications and posting opportunities according to planning;
- Audience management and engagement in proprietary channels - creation of guidelines, alignments and weekly follow-up meetings with the Social CX area, weekly reports and action plans;
- Identify content opportunities and promote actions that build planning based on relevant insights;
- Monitor, analyze and report channel performance. If they are not performing well, analyze and suggest changes in the strategy;
- Ensure the nativity of the contents and suitability for social platforms, to ensure optimization, efficiency and final results of the campaigns
- Management of suppliers involved and the entire chain of content creation and social media.
Role Qualifications:
- Bachelor degree
- Significant experience as a social media and/or Community Manager;
- Knowledge of social media metrics: reach, engagement, and other KPIs.
- Domain of Facebook, Instagram, Reels and Google, in addition to posting and monitoring tools;
- Working knowledge of the Facebook ad platform;
- Knowledge of listening and responding tools;
EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communic

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