Creative Strategy Intern

Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
LI-Hybrid
Team Overview:
Support the Creative Strategy team in developing and executing creative assets for marketing campaigns, focusing on the creation, adaptation, and refinement of visuals, messages, and other materials for performance marketing initiatives on platforms such as Meta, TikTok, and Google. Collaborating closely with the LATAM market team, the intern will gain hands-on experience in creative processes and digital campaign execution, offering a unique opportunity to build skills in creative asset development and marketing strategy while working on impactful campaigns for major digital platforms. Proficiency in English is required.
Role Responsibilities:
- Assisting in developing creative assets tailored for Meta, TikTok, and Google platforms based on campaign messages, promotions, and concepts.
- Conducting benchmarking of local and global campaigns to provide insights for creative improvements.
- Collaborating with team members to support creative projects and ensure alignment on campaign goals.
- Helping maintain creative quality standards across all projects.
- Supporting creative testing initiatives, including A/B tests and reporting on performance outcomes.
- Participating in brainstorming sessions and help create briefs for agency collaboration.
- Monitoring timelines and track the status of ongoing creative tasks and projects.
- Gathering and organize campaign data for creative reporting and analysis.
- Researchingand analyze consumer behavior trends to contribute to creative strategy development.
- Coordinating information sharing with creative agencies for campaign implementation.
Role Qualifications:
- Currently pursuing a degree in Marketing, Communication, Graphic Design, Advertising, or a related field.
- Interest in digital marketing and creative strategy.
- Proficiency in English is mandatory.
- Proficiency in Microsoft Office (PowerPoint, Excel). Familiarity with basic Adobe
- Creative Suite tools and **CapCut video editing** is a plus.
- Creativity and attention to detail
- Strong teamwork and collaboration skills
- Analytical mindset with critical thinking abilities
- Basic knowledge of marketing concepts and digital campaigns.
- Effective written and verbal communication skill
- Eager to learn and contribute in a dynamic environment
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
**We are committed to building inclusive and diverse teams.**
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
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