Senior Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Specialist - Search Marketing - SEO + AEO + Content based in Brazil.

This role will lead global search marketing initiatives across a wide range of digital properties, combining SEO, Answer Engine Optimization (AEO), and content strategy to strengthen online visibility and drive business results. As an individual contributor, you will own end-to-end search marketing initiatives while partnering closely with cross-functional teams and business stakeholders. You will develop search-driven content strategies based on user intent, search demand, and conversion opportunities. The role offers the opportunity to work at the intersection of digital marketing, emerging AI-powered search technologies, analytics, and content optimization. You will also help establish search marketing standards, processes, and best practices across the organization. This is a collaborative environment where your expertise can directly influence digital engagement, conversions, and the evolution of modern search strategies.

Accountabilities:

• Lead and execute end-to-end search marketing initiatives, including SEO and Answer Engine Optimization (AEO), across multiple digital properties.
• Develop and support global content strategies that align with search objectives, user needs, and conversion goals.
• Define keyword strategies, content themes, search-driven content architectures, and conversion-focused frameworks.
• Create and optimize high-quality content based on user intent, search demand, and buyer journey stages.
• Conduct technical SEO audits, on-page optimization, and website health assessments to identify and address opportunities.
• Partner with developers, writers, designers, project managers, and business stakeholders to implement search and content strategies effectively.
• Analyze search performance and develop reports and dashboards that translate data into actionable insights.
• Stay informed about SEO trends, AI-powered search developments, AEO practices, and evolving industry standards.
• Contribute to the creation and adoption of search marketing standards, processes, guidelines, and best practices.
• Identify opportunities to improve team efficiency through automation and effective use of digital marketing tools.
• Integrate search marketing initiatives with broader digital marketing strategies and channels.
• Provide guidance, coaching, and mentorship to junior team members when needed.

Requirements

• Proven professional experience in Search Engine Optimization (SEO), with strong knowledge of AI-powered search optimization and Answer Engine Optimization (AEO).
• Strong expertise in content strategy, search-driven content architecture, user intent analysis, and buyer journey mapping.
• Demonstrated ability to develop keyword strategies, content themes, and content frameworks designed to support engagement and conversions.
• Hands-on experience with Google Search Console, Google Ads, and Adobe Analytics.
• Strong analytical, reporting, problem-solving, and data interpretation skills.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills, with the ability to translate complex search concepts into clear recommendations.
• Strong cross-functional collaboration skills and the ability to work effectively with diverse stakeholders and teams.
• Experience mentoring or coaching junior professionals is a plus.
• Working knowledge of HTML, CSS, and JavaScript is an advantage.
• Experience with marketing automation tools and processes is a plus.
• Familiarity with integrating SEO into broader digital marketing campaigns and channels is desirable.

Benefits

• Remote work opportunity based in Brazil.
• Opportunity to contribute to global search marketing initiatives and digital strategies.
• Exposure to emerging AI-powered search technologies, including AEO.
• Collaborative work environment involving marketing, technology, content, design, analytics, and business teams.
• Opportunity to influence search marketing standards, processes, and best practices.
• Professional development through exposure to evolving SEO, content, analytics, and digital marketing practices.
• Opportunities to provide mentorship and contribute to team capability development.
• Opportunity to work on initiatives focused on improving digital visibility, engagement, and conversions.