Web Analyst Specialist

About Us At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280 k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters : caring for their patients. Learn more about our products here : pro.doctoralia.es ( Why Join Us? Real impact – We help doctors help patients. Your work truly makes a difference. At scale, yet agile – 3 000+ employees, but still fast, flexible, and hands‑on. Pre‑IPO & growing – We’re backed by leading VC funds including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400 m to date. Now, we’re focused on profitability and IPO preparation. It’s an exciting time to join us. ✨ Shape the future, sustain growth – Make a difference now and build for long‑term success. We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites. Key Responsibilities Analyze and report on website performance, focusing on conversion rates, form submissions, and user engagement. Interpret data from website tracking tools (Google Analytics, VWO, Hubspot). Set and ideate web events based on business objectives. Develop and maintain dashboards to provide real‑time insights into website performance and translate data into clear, actionable recommendations for the marketing team (LookerStudio, Superset). Conduct A/B testing analyses (VWO and HubSpot). Perform one‑off analysis for key initiatives such as Back Friday campaign, promotions, product launches, and website migrations to measure effectiveness. Identify and analyze different audience segments to improve targeting and personalization. Work closely with stakeholders to ensure tracking plans are in place for all key user behaviours. Collaborate with the content team to provide data‑driven insights that inform content creation and optimize engagement from key user segments. Qualifications 3+ years experience in web analytics, digital marketing, or CRO roles. Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms. Ability to build dashboards and reports using Looker, Tableau, Superset or similar tools. Experience with A/B testing tools like Google Optimize, VWO, or Optimizely. Experience with Hotjar, Clarity, or other user behaviour tracking tools. Experience with Search Console or other SEO tracking tools is a plus. Experience working in a fast paced, dynamic environment. What to Expect from Our Hiring Process Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation. Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too. Case Study – a practical exercise to present to the Hiring Managers. Reference Check & Offer Why You’ll Love It Here Healthcare insurance – so you can focus on what matters. Wellness that works for you – from gym memberships to mental health support, we’ve got you covered. Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance. ESOP (Employee Share Ownership Plan) after 6 months with us—because we believe in sharing our success Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.