Paid Media Strategist

Overview

Join to apply for the Paid Media Strategist role at Launch Potato .

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

WHY YOU WANT THIS ROLE: Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. You’ll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.

If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain, Revcontent, Mediago, or Liveintent
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

EXPERIENCE: 2+ years of media buying or programmatic experience, with a focus on performance-driven results across social or native ad campaigns

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

• Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

• Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth
• Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations
• Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward
• Curious: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer

• Experience : 2+ years of media buying or programmatic experience, with a focus on performance-driven results across social or native ad campaigns
• Seniority level : Entry level
• Employment type : Full-time
• Job function : Marketing and Sales
• Industries : Advertising Services

We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.