Paid Media Strategist

1 dia atrás


Curitiba, Paraná, Brasil Launch Potato Tempo inteiro

Join to apply for the Paid Media Strategist role at Launch Potato .

Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Role and growth

Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This role offers the opportunity to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. We'll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. You'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in Finance and Money Management.

MUST HAVE
  • Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain, Revcontent, Mediago, or Liveintent
  • Proven ability to monitor and optimize campaign performance using data
  • Strong attention to detail with a focus on executional excellence and task management
  • Ability to collaborate across functions and communicate clearly in a remote work environment
  • Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
  • Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
Experience

2+ years of media buying or programmatic experience, with a focus on performance-driven results across social or native ad campaigns.

Your Role

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

Outcomes
  • Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy
  • Monitor daily performance metrics and implement optimizations to creative, bids, and placements
  • Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
  • Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
  • Conduct competitor research and performance audits to surface new testing opportunities
  • Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
  • Maintain campaign documentation and update performance trackers regularly to support team throughput
Competencies
  • Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth
  • Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations
  • Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance
  • Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward
  • Curious: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations
  • Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders
  • Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer

We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Employment details
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Advertising Services

Referrals increase your chances of interviewing at Launch Potato. We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Curitiba, Paraná, Brasil Granite Digital Tempo inteiro

    The Paid Social Media Manager is the key support resource for the creative team in managing paid promotional efforts through social media. The Manager will work with respective teams to develop strategy for paid social promotion and will be responsible for setting up, optimising and reporting on social campaigns.Requisitos Has solid knowledge of the brands,...

  • Paid Media Buyer

    4 semanas atrás


    Curitiba, Paraná, Brasil Launch Potato Tempo inteiro

    Join to apply for the Paid Media Buyer role at Launch Potato 3 days ago Be among the first 25 applicants Join to apply for the Paid Media Buyer role at Launch Potato Get AI-powered advice on this job and more exclusive features. WHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and...

  • Paid Media Specialist

    2 semanas atrás


    Curitiba, Paraná, Brasil Launch Potato Tempo inteiro

    Join to apply for the Paid Media Specialist role at Launch Potato 4 days ago Be among the first 25 applicants Join to apply for the Paid Media Specialist role at Launch Potato WHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of...


  • Curitiba, Paraná, Brasil beBeePaid Tempo inteiro US$500.000 - US$1.000.000

    Our MissionWe assist e-commerce companies in achieving holistic growth through expert guidance and support in marketing strategy, customer acquisition, and revenue expansion.


  • Curitiba, Paraná, Brasil Understory Tempo inteiro

    IMPORTANT: TO BE CONSIDERED YOU MUST COMPLETE THE FORM HERE: Role OverviewWe're looking for a detail-oriented Paid Social Ad Operations Specialist to join our growing paid media team. You'll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across , Meta, and Reddit for B2B SaaS clients. This role is critical...


  • Curitiba, Paraná, Brasil beBeeDigital Tempo inteiro R$90.000 - R$120.000

    As a strategic marketing leader, you will drive results-oriented campaigns that foster seamless collaboration and creative excellence.Key Responsibilities:Develop and execute content strategies to engage target audiences across multiple social media platforms.Cultivate effective partnerships with cross-functional teams to ensure timely execution of marketing...


  • Curitiba, Paraná, Brasil beBeeGrowth Tempo inteiro R$90.000 - R$120.000

    We are a global car rental platform that connects customers with the best rental options. With coverage in over 160 countries and partnerships with top car rental companies, we offer a unique opportunity for growth and innovation.Key Responsibilities:Develop and execute sustainable growth strategies across paid and organic channels, collaborating closely...


  • Curitiba, Paraná, Brasil beBeeDigital Tempo inteiro US$120.000 - US$140.000

    Marketing Leadership OpportunityWe're seeking a highly skilled Marketing Manager to lead our team and drive business growth. As a key member of our marketing department, you'll be responsible for developing and executing comprehensive marketing strategies across multiple channels.Create and manage content pipelines: Plan, execute, and optimize content...

  • Growth Strategist

    Há 12 horas


    Curitiba, Paraná, Brasil Latamcent Tempo inteiro

    Growth Strategist Latin America (remote) Who You Are: You're a strategic operator with deep B2B marketing experience who thrives on ownership, client success, and data-driven impact.You have strong client presence, love building systems that scale, and can juggle multiple fast-moving projects with confidence.You're not just checking boxes, you're steering...


  • Curitiba, Paraná, Brasil beBeePerformance Tempo inteiro £45.000 - £60.000

    ">Role OverviewAs a Performance Marketing Manager, you will be responsible for driving significant growth and optimizing our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro.">Key ResponsibilitiesDevelop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media...