B2b Paid Media Analyst

**Your wellbeing matters. Join a company that cares.**
**GET TO KNOW US**
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.
- **Big news: Gympass is now Wellhub**
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
**THE OPPORTUNITY**
We are hiring a **B2B Paid Media Analyst** to our **Marketing**team in **São Paulo**
The **B2B Paid Media Analyst**is responsible for supporting the development, execution, and analysis of paid media strategies across various platforms for the regional market, increasing brand awareness through strategic paid media campaigns, generating qualified leads to fuel the sales pipeline, and optimizing campaign performance to maximize ROI. The role involves collaborating with internal teams and external agencies to optimize campaign performance, update reports, and provide strategic insights, ensuring that campaigns are aligned with business goals and regional market needs.
**YOUR IMPACT**:
- **Lead growth initiatives**:Lead end-to-end Paid Media campaigns and growth initiatives, from strategy development and experiment design to execution and optimization.
- **Optimize Performance**: optimize paid campaigns across all channels, driving growth through continuous testing, analysis, and optimization of KPIs, audiences, bidding strategies, keywords, and creative assets.
- **Reporting**:Update and maintain reports on paid media performance, providing regular updates to the regional marketing teams.
- **Strategy Support**: Analyze and provide support for new initiative launches, including CRM strategies using Salesforce.
- **Creative Strategy**: Propose new creative strategies for landing pages and campaign content.
- **Campaign Analysis**:Monitor and analyze campaign performance to identify areas of improvement and ensure alignment with business goals.
- **Operational Management**: Manage the operational aspects of agency relationships, focusing on optimizing paid media efforts.
- **Weekly Meetings**:Participate in weekly meetings with the Paid Media team, Sales, and Marketing.
- **Live the mission**: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
**WHO YOU ARE**:
- Degree in Marketing, Communications, Business, or a related field.
- Proficiency in paid social, paid search and display ads, Canva, CRM tools (HubSpot and Salesforce), Tableau, and Google Workspace (Google Drive, Docs, Sheets, and Presentation).
- Experience in paid media and digital marketing, with a strong understanding of different cultural markets.
- Proficiency in English is mandatory.
- Experience in managing cross-platform campaigns and working with international teams is highly desirable.
**WHAT WE OFFER YOU**:
We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs
Our benefits include:
**WELLNESS**: Health, dental, and life insurance.
**FLEXIBLE WORK**: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
**FLEXIBLE SCHEDULE**:Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
**WELLHUB**: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditati

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