
Corporate Brand and Narrative Manager
3 semanas atrás
Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products, and services to advance the health and well-being of people.
With $82.1 billion in 2020 sales, Johnson & Johnson is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices markets. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.
If you have the talent and desire to touch the world, Johnson & Johnson has the career opportunities to help make it happen. Thriving on a diverse company culture, celebrating the uniqueness of our employees, and committed to inclusion. Proud to be an equal opportunity employer. Johnson & Johnson is the world's most comprehensive and broadly-based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices & diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.
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**Position Description**:
The Corporate Brand & Narrative Manager is responsible for guiding strategy and creative executions for the New Consumer Health Company (NCHC) corporate brand, narrative, and reputation. The position works collaboratively across multiple business and corporate functions, reflecting the emerging corporate brand identity in strategy and creative executions. This position requires strong leadership and collaborative skills, with a demonstrated ability to lead in an emerging environment.
**Key Responsibilities**:
- Strategize, build, and implement a new NCHC corporate brand, working collaboratively with senior leaders, outside agencies, brands, and business units
- Manage the development and deployment of NCHC's foundational messaging, inclusive of NCHC's corporate narrative, thought leadership pillars, and brand storytelling agenda, in close coordination with the Strategy & Executive Communications Leader to clearly reflect the overarching strategy
- Complete brand architecture research determining appropriate utilization of the corporate brand across business units, and appropriately deploy guidelines working collaboratively across the enterprise
- Develop connections planning, creative guidelines, and best-in-class executions to visibly demonstrate emerging elements of the NCHC corporate brand for internal and external utilization. Effectively manage budget and analytics associated with these activities
- Work collaboratively and effectively to implement the emerging NCHC corporate brand across Global Corporate Affairs, corporate functions, and business units. Specifically, the position requires close teamwork and collaboration, implementing the corporate brands in a variety of strategic and communications plans
**Qualifications** Required Competencies**:
- A Bachelor's degree is required
- Minimum six years proven track record in brand marketing
- The position involves deep integration with senior leaders of the Corporate Equity and Partnerships team, Communications, Strategic Philanthropy, Global Health, Citizenship and Sustainability, business units, senior leadership, etc. to reflect the corporate brand
- Position requires a leader with strong branding and creative execution skills, and a proven ability to work with multiple external agency partners
- Superior marketing capabilities, strong leadership, collaboration and listening skills are crucial for this role
**Preferred Competencies**:
- MBA is preferred
- Business Mindset: Use business and market insights to support, advise on, and identify solutions
- Trusted Business Partner: Builds and maintains trusted partnerships with internal stakeholders across functions and leverages influential communication to frame analytical insights and develop fact-based business strategies focused on value creation
- Digital Champion/Technology Advocate: Embrace and practice a digital mindset through encouraging and role modelling the use of technology
- Agility and Innovation: Leverages an agile and creative mindset to adapt to change and drive innovative value creation, continuous process improvement, and proactive learning through new technology, processes, and people
- Strong writing skills
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- Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation,
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