Sr. Product Marketing Manager, Alexa Brazil

4 semanas atrás

São Paulo, São Paulo, Brasil Caderno Nacional Tempo inteiro
Overview

Segmento: Não Informado

Responsibilities
  • Product Marketing Manager to define and execute the marketing strategy for Alexa in Brazil.
  • As a Product Marketing Manager, you will define and execute strategies and programs to drive significant customer engagement and retention with Alexa service.
  • Own the strategy, planning, and execution of marketing campaigns to drive customer engagement and retention with Alexa features and service.
  • Launch dedicated feature awareness and engagement experiments (A/B-tests), customer journeys, and campaigns, and monitor performance to continuously optimize reach and conversion.
  • Collaborate with multiple local and international product and tech partners to imagine, develop, and implement tools and initiatives for long-term engagement and continuous feature discovery.
  • Use data and insights to develop a deep understanding of the drivers of customer activation (engagement), habitual usage of Alexa (retention), recovery (reactivation) and translate those insights into think big initiatives.
  • Develop segmentation strategy, leveraging internal tools to identify and target high propensity customer cohorts; identify and leverage new or emerging patterns in customer behavior to inform strategy and engage new segments.
  • Closely track and report on engagement metrics, action plans, and performance through the different reporting processes.
  • Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
About the team

The Alexa BR team's mission is to deliver products and services with a delightful and locally relevant experience for Brazilian customers. We work on everything from product launches (like launching new Echo devices) to new skill partnerships (like working with external partners to make their services available through Alexa) to more consumer-focused campaigns. The Alexa BR team is an essential part of helping customers feel that Alexa is a trusted companion in their daily life.

Qualifications
  • Experience using SQL or other analytical tools for conducting data analysis.
  • Experience with customer segmentation, profiling, and targeting.
  • Experience in start-up type environments or electronics/tech companies.
  • Experience working with remote teams and global brands.
  • Knowledge of LLM and Generative Artificial Intelligence.
How to apply

Os interessados devem se candidatar através do portal Caderno Nacional.

#J-18808-Ljbffr

  • Sr. Product Marketing Manager, Alexa Brazil

    4 semanas atrás

    São Paulo, São Paulo, Brasil Caderno Nacional Tempo inteiro

    OverviewSegmento: Não InformadoResponsibilitiesProduct Marketing Manager to define and execute the marketing strategy for Alexa in Brazil.As a Product Marketing Manager, you will define and execute strategies and programs to drive significant customer engagement and retention with Alexa service.Own the strategy, planning, and execution of marketing...

  • Sr Product Manager for new channels, Shopping Experience

    4 semanas atrás

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    Sr Product Manager for new channels, Shopping Experience Join to apply for the Sr Product Manager for new channels, Shopping Experience role at Amazon Sr Product Manager for new channels, Shopping Experience 2 days ago Be among the first 25 applicants Join to apply for the Sr Product Manager for new channels, Shopping Experience role at Amazon ...

  • Sr. Product Manager, International Tech Latam

    3 semanas atrás

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    The Amazon International Technology (INTech) Team is hiring Sr. Product Manager to work in our Development Center in Sao Paulo City. The Intech team builds International extensions and new features of the Amazon.com web site for individual countries and creates systems to support Amazon operations. We have already worked in Germany, France, UK, India, China,...

  • Sr. Product Marketing Manager, Payments

    4 semanas atrás

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    Do you want to bring easy, convenient and affordable payment options to our customers in Brazil? Amazon is expanding rapidly in Brazil and payments is core to providing the best experience for customers to shop on Amazon.com.br. If you have a passion for identifying customers needs and communicating exciting product propositions to customers, then this role...

  • Sr. Product Marketing Manager, Payments

    4 semanas atrás

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    Do you want to bring easy, convenient and affordable payment options to our customers in Brazil? Amazon is expanding rapidly in Brazil and payments is core to providing the best experience for customers to shop on If you have a passion for identifying customers needs and communicating exciting product propositions to customers, then this role is for...

  • Sr. Product Marketing Manager, Payments

    3 semanas atrás

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    Do you want to bring easy, convenient and affordable payment options to our customers in Brazil? Amazon is expanding rapidly in Brazil and payments is core to providing the best experience for customers to shop on Amazon.com.br. If you have a passion for identifying customers needs and communicating exciting product propositions to customers, then this role...

  • Product Marketing Manager

    4 semanas atrás

    São Paulo, São Paulo, Brasil Netcracker Technology Tempo inteiro

    Join to apply for the Product Marketing Manager role at Netcracker Technology 5 months ago Be among the first 25 applicants Join to apply for the Product Marketing Manager role at Netcracker Technology If digital transformation, next generation technology and growth opportunities excite you, then apply to join our Netcracker Technology Team Our culture...

  • Product Manager Pleno

    4 semanas atrás

    São Paulo, São Paulo, Brasil VR Tempo inteiro

    Responsabilidades Definir a visão, estratégia e roadmap do produto, alinhados aos objetivos de negócio e as necessidades de nossos clientes. Conduzir processos de discovery para identificar problemas relevantes e oportunidades de mercado. Trabalhar em parceria com times multidisciplinares (design, engenharia, marketing, dados, CX) para construir...

  • Product Manager

    Há 5 dias

    São Paulo, São Paulo, Brasil develop Tempo inteiro R$210.000 - R$252.000 por ano

    Product ManagerFaria Lima, Sao Paulo,Brazil (2 days on site) – Permanent – 21000 Real per monthA leading global player in sports betting, gaming, and interactive entertainment is seeking a Product Manager to join its Brazil team.The company is at the forefront of industry transformation, driven by innovation, technology, and customer-first...

  • Product Manager

    3 semanas atrás

    São Paulo, São Paulo, Brasil Lenovo Tempo inteiro

    **General Information**:- Req #- - Career area:- Product Management- Country/Region:- Brazil- State:- São Paulo- City:- Sao Paulo- Date:- Wednesday, February 26, 2025**Additional Locations**:- Brazil**Why Work at Lenovo**:- We are Lenovo. We do what we say. We own what we do. We WOW our customers.- Lenovo is a US$57 billion revenue global technology...