Sr. Product Marketing Manager, Alexa Brazil

2 semanas atrás

São Paulo, São Paulo, Brasil Caderno Nacional Tempo inteiro
Overview

Segmento: Não Informado

Responsibilities
  • Product Marketing Manager to define and execute the marketing strategy for Alexa in Brazil.
  • As a Product Marketing Manager, you will define and execute strategies and programs to drive significant customer engagement and retention with Alexa service.
  • Own the strategy, planning, and execution of marketing campaigns to drive customer engagement and retention with Alexa features and service.
  • Launch dedicated feature awareness and engagement experiments (A/B-tests), customer journeys, and campaigns, and monitor performance to continuously optimize reach and conversion.
  • Collaborate with multiple local and international product and tech partners to imagine, develop, and implement tools and initiatives for long-term engagement and continuous feature discovery.
  • Use data and insights to develop a deep understanding of the drivers of customer activation (engagement), habitual usage of Alexa (retention), recovery (reactivation) and translate those insights into think big initiatives.
  • Develop segmentation strategy, leveraging internal tools to identify and target high propensity customer cohorts; identify and leverage new or emerging patterns in customer behavior to inform strategy and engage new segments.
  • Closely track and report on engagement metrics, action plans, and performance through the different reporting processes.
  • Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
About the team

The Alexa BR team's mission is to deliver products and services with a delightful and locally relevant experience for Brazilian customers. We work on everything from product launches (like launching new Echo devices) to new skill partnerships (like working with external partners to make their services available through Alexa) to more consumer-focused campaigns. The Alexa BR team is an essential part of helping customers feel that Alexa is a trusted companion in their daily life.

Qualifications
  • Experience using SQL or other analytical tools for conducting data analysis.
  • Experience with customer segmentation, profiling, and targeting.
  • Experience in start-up type environments or electronics/tech companies.
  • Experience working with remote teams and global brands.
  • Knowledge of LLM and Generative Artificial Intelligence.
How to apply

Os interessados devem se candidatar através do portal Caderno Nacional.

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