Trade Marketing

4 semanas atrás

Buenos Aires, Brasil BYD Argentina Tempo inteiro
  • Develop and execute marketing and trade marketing strategies tailored to Argentina markets.
  • Build and maintain strong relationships with local dealers, and partners to ensure successful execution of company plans and goals. Manage dealers' marketing plan and execution successfully.
  • Plan and implement in-store and outdoor marketing activities, promotions, trade shows, and dealer programs to boost brand visibility and sales volume.
  • Monitor and analyze market trends, competitor activities, and sales data to make data-driven decisions and adjustments to strategies.
  • Manage budgets for marketing campaigns and ensure optimal allocation of resources to maximize ROI.
  • Work closely with cross-functional teams in Argentina and overseas teams to ensure cohesive execution of trade marketing plans.
  • Track and report on the effectiveness of trade marketing campaigns, ensuring alignment with overall business objectives.
  • Provide regular reports and insights on the effectiveness of trade marketing activities to senior management.
  • Identify and implement innovative marketing techniques to differentiate products in Argentina market.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. (A Master's degree is a plus).
  • 5+ years of experience in trade marketing (with both marketing & commercial experience is a plus), preferably in the automotive, technology, or FMCG industries.
  • Experience working with dealers, distributors, or retail networks.
  • Strong knowledge of retail and distribution networks in Argentina, with a deep understanding of market dynamics and consumer behavior.
  • Excellent leadership, team management, communication, and negotiation skills.
  • Fluent in both English and Spanish (Portuguese is a plus).
  • Experience in managing large-scale budgets and marketing campaigns.
  • Ability to manage multiple projects simultaneously, work in a fast-paced, multicultural environment, with a focus on achieving results.
  • Familiarity with digital marketing strategies and tools is a plus.
  • Data analysis with tools
  • Passionate, goal-oriented, problem solving approach
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Electric Power Generation

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