Head of Acquisition

Direct message the job poster from Pentasia

A rapidly growing digital-first company in Brazil, focused on delivering innovative app-based products. Known for its data-driven approach and high-growth culture, the company is expanding its acquisition team to scale user growth efficiently. This is a unique opportunity to join a team at the forefront of digital marketing and user acquisition.

• Competitive salary with benefits (25K BRL CLT + 2K BRL benefits, healthcare, and life insurance)
• High-impact role shaping user acquisition strategy in a growing digital platform
• Flexible working arrangements with opportunities to collaborate across teams
• Be part of a dynamic, ambitious team driving growth in Brazil’s digital product space

As Head of Acquisition, you’ll play a critical role in defining and executing the user acquisition strategy, driving growth through both paid media and affiliate channels. You will lead a talented team, optimize campaigns across multiple channels, and leverage data insights to maximize ROI and LTV. This is a high-visibility role for a strategic, analytical, and hands-on leader eager to make a measurable impact.

• Lead Growth Strategy: Develop and implement user acquisition plans that drive measurable growth and align with business goals.
• Team Leadership: Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization.
• Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
• Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently.
• Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
• Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
• Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.
• Data-Driven Decisions: Analyze campaign performance and audience behaviour to continuously refine strategy and budget allocation.

• Based in Brazil
• Proven experience leading user acquisition strategies for digital products or app-first businesses
• Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks
• Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback
• Leadership experience, capable of mentoring a team and collaborating across functions
• Adaptable problem-solver, comfortable in a fast-moving, high-growth environment
• Experience managing affiliate programs and performance partnerships

• Degree in Engineering, Analytics, or related analytical field
• Experience in startups, scale-ups, or high-growth digital companies
• Competitive CLT salary with additional benefits (healthcare and life insurance)
• Opportunity to lead and shape the user acquisition strategy for a high-growth digital platform
• Flexible and collaborative remote-first working environment
• Direct impact on business growth metrics and strategic decisions

Ready to drive user growth for a leading digital platform in Brazil? Apply now and help shape the future of acquisition strategy.

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