South America Market Research Customer Insights Specialist

South America Market Research Customer Insights Specialist

Join to apply for the South America Market Research Customer Insights Specialist role at General Motors South America .

Job Description

Hybrid: This position does not require an employee to be on a full-time basis. Only 3x times per week (Tue-Thu).

What You'll Do (Responsibilities)

• Work with research institutes to design, implement, monitor, and gather insights from consumer research in South America, and communicate customer feedback to local, regional, and global stakeholders to drive improved business results.
• Develop clear, concise, engaging written reports and presentations fully integrated across relevant sources, following a compelling storytelling approach.
• Provide internal clients with guidance from multiple research and market sources to enable product design aligned with customer desires, primarily at early stages of the global product development process.
• Consult with internal clients to identify areas where the customer voice can inform decisions.
• Synthesize existing research and data to identify common threads, new insights, and emerging trends.
• Effectively socialize insights across relevant organizations and leadership forums (Engineering, Marketing, Planning, Design).
• Present a professional image through productive collaboration, thoughtful participation in meetings, polished presentation skills, and well-crafted writing.
• Develop quantitative questionnaires and qualitative discussion guides. Consult with internal clients to frame objectives for primary research and apply appropriate methodologies to fulfill the goal.
• Coordinate research projects and suppliers from start to finish, adhering to time and budget targets.
• Create purchasing processes required for studies and track their completion; facilitate funding decisions for studies.
• Keep track of new market research methodologies to foster innovation in the team.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in business, economics, marketing, or related field.
• Experience and enthusiasm for the auto industry.
• English (mandatory)
• Proficient in Word, PowerPoint, and Excel.
• Familiarity with statistical concepts and applications to research methodologies.
• Knowledge of quantitative and qualitative market research methodologies including Conjoint and Max Diff.
• Knowledge of the South America consumer market (or Planning) and the automotive industry.
• Strong written and oral communication skills; ability to present confidently to senior leadership as well as small and large audiences.
• Ability to develop and communicate insights in a storytelling format that increases its stickiness.
• A passion for the customer.
• Intellectual curiosity, analytical patience, willingness to develop an idea into an insight through iteration and synthesis.
• A collaborative, client-service orientation.
• Ability to work in a complex and ambiguous environment.
• Marketing and communication fundamentals.
• Appreciation and understanding of market research, analysis methodology, and basic statistics is an advantage.
• Ability to deal with complex and ambiguous situations.
• Willingness to ask questions, take initiative, and be resourceful.
• Demonstrated ability to work well in a collaborative, challenging team environment.
• Strong critical thinking and analytical skills, especially synthesizing large data sets into concise, actionable insights.
• Excellent interpersonal skills and ability to work with cross-functional teams.
• Outstanding organizational/project management skills and ability to manage multiple projects and deadlines.
• Detail-oriented.

What Can Give You A Competitive Edge (Preference Qualifications)

• Spanish (desirable)
• Strategic Agility
• Business Acumen
• Functional/Technical Skills
• Organizational Agility

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion, and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We believe that providing an inclusive workplace helps employees thrive and develop better products for our customers. Applicants may be required to complete role-related assessments and/or pre-employment screenings. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application, email us or call . Please include a description of the accommodation, the job title, and the requisition number.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Motor Vehicle Manufacturing, Appliances, Electrical and Electronics Manufacturing, IT Services and IT Consulting

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