SEO Outreach Specialist

Há 3 dias

São Paulo, São Paulo, Brasil Canva Tempo inteiro
Overview

Join Canva's International SEO team as an SEO Outreach Specialist for Brazil. This is a 12-month engagement focused on Brazil, with flexible, remote-friendly work arrangements and a Sao Paulo focus to support our teams and collaboration.

Alongside our global teams, we collaborate with contractors and freelancers worldwide. For this role we're focusing on Sao Paulo to best support our teams and keep collaboration flowing.

This role is a 12-month engagement, working full-time hours per week.

What you'd be doing in this role

Canva's SEO is world-class, and we're looking for a passionate SEO Outreach Specialist to join the International SEO team to help scale our next phase of growth in Brazil.

The SEO Outreach Specialist will be responsible for building high-quality backlinks that help to improve the SEO performance of important landing pages. You will work closely with the Brazil SEO Country Lead (and our Global Outreach) lead to set targets for the number of links needed to achieve top ranking positions, identify the most appropriate link building tactics, build lists of relevant prospects, and execute the end-to-end outreach process to secure high quality links.

We follow a completely white-hat approach to link building at Canva, requiring adherence to strict quality guidelines. While building quality links can be challenging, you\'ll benefit from a well-established, tried-and-tested playbook and ideation opportunities with the global outreach team.

  • You\'ll work with the SEO Country Lead (and Global Outreach lead) to identify landing pages that would benefit from backlinks on our Brazil-focused SEO Pages and agree on targets for each campaign
  • For each campaign, you\'ll identify a list of backlink prospects, following Canva\'s tried-and-tested outreach playbook
  • You\'ll write and send quality outreach emails, tailored to the specific campaign and the prospect receiving the email
  • You\'ll actively develop and maintain relationships with website owners, building an address book of contacts who can be leveraged for future campaigns
  • You will maintain reporting spreadsheets to keep track of progress towards goals, and be responsible for communicating with your SEO Country Lead (and Global Outreach lead) if you are not on track to reach goals
  • You will support the continual improvement of the global outreach strategy by sharing learnings and insights with the wider outreach team
About You
  • You are a fluent Portuguese speaker with business-level English
  • You are a positive, enthusiastic 'people person' with good written communication skills
  • You have some experience working in a marketing-related field such as sales, PR, media or SEO
  • This role will suit someone with high attention to detail and the ability to closely follow detailed written instructions.
About The Team

The international SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

Other Stuff To Know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process. Contractor-accreditation meetings are conducted virtually. Check out lifeatcanva.com for more info.

Seniority level
  • Entry level
Employment type
  • Contract
Job function
  • Marketing
Industries
  • Software Development
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