SEO Outreach Specialist

Job Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work
Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Sao Paulo so we can best support our teams and keep collaboration flowing.

This role is a 12-month engagement, working full-time hours per week.

What You'd Be Doing In This Role
Canva's SEO is world-class, and we're looking for a passionate SEO Outreach Specialist to join the International SEO team to help scale our next phase of growth in Brazil

The SEO Outreach Specialist will be responsible for building high-quality backlinks that help to improve the SEO performance of important landing pages. You will work closely with the Brazil SEO Country Lead (and our Global Outreach) lead to set targets for the number of links needed to achieve top ranking positions, identifying the most appropriate link building tactics, building lists of relevant prospects, and executing the end-to-end outreach process to secure high quality links.

We follow a completely white-hat approach to link building at Canva, requiring adherence to strict quality guidelines. While building quality links can be challenging, you'll benefit from a well-established, tried-and-tested playbook and ideation opportunities with the global outreach team.

What you'll do

• You'll work with the SEO Country Lead (and Global Outreach lead) to identify landing pages that would benefit from backlinks on our Brazil-focused SEO Pages and agree on targets for each campaign
• For each campaign, you'll identify a list of backlink prospects, following Canva's tried-and-tested outreach playbook
• You'll write and send quality outreach emails, tailored to the specific campaign and the prospect receiving the email
• You'll actively develop and maintain relationships with website owners, building an address book of contacts who can be leveraged for future campaigns
• You will maintain reporting spreadsheets to keep track of progress towards goals, and be responsible for communicating with your SEO Country Lead (and Global Outreach lead) if you are not on track to reach goals
• You will support the continual improvement of the global outreach strategy by sharing learnings and insights with the wider outreach team

About You

• You are a fluent Portuguese speaker with business-level English
• You are a positive, enthusiastic 'people person' with good written communication skills
• You have some experience working in a marketing-related field such as sales, PR, media or SEO
• We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, this role will suit someone with high attention to detail and the ability to closely follow detailed written instructions.

About The Team
The international SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

Other Stuff To Know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

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