Paid Media Specialist

1 dia atrás

Goiânia, Brasil Bluelight Tempo inteiro

Join to apply for the Paid Media Specialist role at Bluelight Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users’ lives. With a steadfast commitment to delivering exceptional service, Bluelight excels in quality and customer satisfaction. We foster a collaborative, enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community. Responsibilities Managing Google Ads campaigns: launch, monitor, and optimize campaigns across Search, Display, and Video. Focus on bottom‑of‑funnel conversions: prioritize SQLs, pipeline impact, and closed‑won revenue. Collaborate with sales teams to align on lead quality, refine targeting, and maintain a strong feedback loop. Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets. Apply full‑funnel and lead‑quality insights to understand the buyer journey and paid media influence. Conduct A/B tests on targeting, creative, landing pages, and bidding tactics to drive performance gains. Maintain cohesive messaging across channels by collaborating with the broader marketing team. Coordinate with design teams to enhance landing page effectiveness and conversion rates. Manage spend pacing and performance targets, with clear reporting on ROI and CAC. Research and experiment with emerging ad formats and placements within the Google Ads platform. Experience & Qualifications Expertise in Google Ads: over 5 years of hands‑on experience managing paid campaigns across Search, Display, and Video. Full‑funnel focus: skilled in tracking and optimizing campaigns beyond top‑of‑funnel leads to drive revenue. Strong analytical abilities: proficiency with Google Analytics, spreadsheets, Looker Studio, and data analysis. Collaboration with sales: proven experience partnering with sales teams to enhance campaign impact. Advanced conversion tracking: knowledge of UTM parameters, pixel setup, and Google Tag Manager. Proficient in English: effective communication and documentation in English. CRM awareness: understanding of how paid media connects with CRM platforms such as Salesforce or HubSpot. Goals & Objectives Drive higher revenue attributed to marketing through Google Ads campaigns. Enhance SQL rates and boost lead‑to‑deal conversions via paid media channels. Develop a collaborative workflow with the sales team to assess and refine lead quality. Lower CPA while improving ROAS and CAC efficiency. Expand a full‑funnel paid media strategy aligned with customer purchasing behaviors. Benefits Competitive salary and performance‑based bonuses. Generous paid‑time‑off policy. Flexible working hours. Remote work options. Continuing education, training, and conference support. Company‑sponsored coursework, exams, and certifications. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing, Public Relations, and Writing/Editing Industry Software Development #J-18808-Ljbffr

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