Paid Media Strategist

**WHO ARE WE?**
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
**MUST HAVE**:
- Hands-on experience running native ad campaigns across platforms like Taboola, Outbrain, Revcontent, Mediago, or Liveintent.
- Proven ability to monitor and optimize campaign performance using data.
- Strong attention to detail with a focus on executional excellence and task management.
- Ability to collaborate across functions and communicate clearly in a remote work environment.
- Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz.
**EXPERIENCE**: 2+ years of native media buying or programmatic experience, with a focus on performance-driven results.
**YOUR ROLE**
Support the success and growth of our Make Money/Manage Money native media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
**OUTCOMES**
- Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy.
- Monitor daily performance metrics and implement optimizations to creative, bids, and placements.
- Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth.
- Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results.
- Conduct competitor research and performance audits to surface new testing opportunities.
- Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery.
- Maintain campaign documentation and update performance trackers regularly to support team throughput.
**COMPETENCIES**
- **Execution-Oriented**:Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
- **Detail-Driven**:Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
- **Collaborative**:Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
- **Curious & Analytical**:Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
- **Proactive Communicator**:Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
- **Coachability**:Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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