Paid Media Specialist

Overview Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community. We are looking for a skilled individual to join our rapidly growing team. This position is ideal for someone who thrives in a fast‑paced, dynamic environment where everyone's opinions and efforts are valued and appreciated. You will have the opportunity to contribute to challenging and meaningful projects, developing high‑quality applications that stand out in the market. We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development. Responsibilities Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video. Bottom‑of‑Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed‑won revenue. Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop. Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets. Full‑Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel. A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains. Cross‑Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels. Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates. Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC. Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform. Qualifications Expertise in Google Ads: Over 5 years of hands‑on experience managing paid campaigns across Google Search, Display, and Video. Full‑Funnel Focus: Skilled in tracking and optimizing campaigns beyond top‑of‑funnel leads, with an emphasis on driving revenue. Strong Analytical Abilities: Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data. Collaboration with Sales: Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline. Advanced Conversion Tracking: Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking. Proficient in English: Effective in communicating and collaborating in English across teams and documentation. CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot. Experience & Goals Drive higher revenue attributed to marketing through Google Ads campaigns. Enhance SQL rates and boost lead‑to‑deal conversions via paid media channels. Develop a collaborative workflow with the sales team to assess and refine lead quality. Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency. Expand a full‑funnel paid media strategy aligned with customer purchasing behaviors. Benefits Competitive salary and bonuses, including performance‑based salary increases. Generous paid‑time‑off policy. Flexible working hours. Work remotely. Continuing education, training, conferences. Company‑sponsored coursework, exams, and certifications. Seniority level: Mid‑Senior levelEmployment type: Full‑timeJob function: Marketing, Public Relations, and Writing/EditingIndustries: Software Development #J-18808-Ljbffr