
Manager ctc originals
Há 3 dias
- REQUISITE EDUCATION AND EXPERIENCE
- University degree in Marketing, Business, or related field.
- 5+ years of experience in product marketing, brand, or CTC-related roles.
- Experience in lifestyle/fashion/sportswear industry preferred.
- Fluency in English (written and spoken).
KEY RESPONSABILITIES
- Own the seasonal CTC planning process for the Originals category, ensuring alignment between Global, Market, and Channel priorities.
- Translate global Originals strategies into locally relevant assortments, stories, and go-to-market plans.
- Work closely with Merchandising to build consumer-focused, channel-appropriate product ranges.
- Partner with Brand Activation to define and brief impactful storytelling moments across the consumer journey.
- Align with Sales and Key Account teams to ensure readiness and sell-in excellence.
- Drive post-season analysis to optimize future strategies and product performance.
- Ensure consistent and premium brand execution across all consumer touchpoints, both digital and physical.
KEY RELATIONSHIP
- Global Brand Originals & CTC Teams
- Local Marketing & Brand Activation
- Sales & Key Account Managers
- Merchandising & Range Architecture Teams
- DTC (Retail & eCom)
- Global & Local Business Units
KNOWLEDGE & SKILLS
- Deep understanding of the Originals consumer, streetwear trends, and cultural relevance.
- Strong strategic thinking with the ability to translate vision into actionable plans.
- Excellent stakeholder management and cross-functional collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Data-driven mindset with analytical and commercial acumen.
- Strong storytelling and communication skills, both visual and verbal.
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