Manager ctc originals

4 semanas atrás

Barueri, São Paulo, Brasil adidas Brasil Tempo inteiro
  • REQUISITE EDUCATION AND EXPERIENCE
  • University degree in Marketing, Business, or related field.
  • 5+ years of experience in product marketing, brand, or CTC-related roles.
  • Experience in lifestyle/fashion/sportswear industry preferred.
  • Fluency in English (written and spoken).

KEY RESPONSABILITIES

  • Own the seasonal CTC planning process for the Originals category, ensuring alignment between Global, Market, and Channel priorities.
  • Translate global Originals strategies into locally relevant assortments, stories, and go-to-market plans.
  • Work closely with Merchandising to build consumer-focused, channel-appropriate product ranges.
  • Partner with Brand Activation to define and brief impactful storytelling moments across the consumer journey.
  • Align with Sales and Key Account teams to ensure readiness and sell-in excellence.
  • Drive post-season analysis to optimize future strategies and product performance.
  • Ensure consistent and premium brand execution across all consumer touchpoints, both digital and physical.

KEY RELATIONSHIP

  • Global Brand Originals & CTC Teams
  • Local Marketing & Brand Activation
  • Sales & Key Account Managers
  • Merchandising & Range Architecture Teams
  • DTC (Retail & eCom)
  • Global & Local Business Units

KNOWLEDGE & SKILLS

  • Deep understanding of the Originals consumer, streetwear trends, and cultural relevance.
  • Strong strategic thinking with the ability to translate vision into actionable plans.
  • Excellent stakeholder management and cross-functional collaboration skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Data-driven mindset with analytical and commercial acumen.
  • Strong storytelling and communication skills, both visual and verbal.

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