Brand Manager Marketing

3 semanas atrás

São Paulo, São Paulo, Brasil Shopee Tempo inteiro
DepartmentMarketing
LevelExperienced (Team Lead)
LocationBrazil - São Paulo
The Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
**Responsibilities**:
- Define national Brand strategy, which will include defining Brand position/vision and main key selling propositions for mid
- and long term
- Coordinate Offlinne campaign by controlling production timelines and deliverables, defining a media plan and aligning the Digital plan to support flights.
- Improve communications on all channels by adapting style guides and brand guidelines to the brazillian context.
- Develop new communication materials for all channels together with the Design and Regional team.
- Support Performance and Design team with campaigns messages on a weekly basis
- Track the development of Shopee Brand awareness; suggest and implement measures to ensure continuous growth
- Manage and support our third party stakeholders such as agencies and production houses
- As a leader you will focus a lot on team development
**Requirements**:
**Requirements**:
- Good communication and negotiation skills
- Reliable and a good team player who enjoys a fast-paced environment
- Strong communication skills in English
- Relevant experience in Brand and Communications management
- Previous experience in developing Brand campaigns for Tech companies a plus
- Creative and proactive in updating trends and knowledge in social media influencers and social networking
- Proven experience in managing production houses
- Broad knowledge of media channels

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