Brand Manager

4 semanas atrás

São Paulo, São Paulo, Brasil AliExpress Tempo inteiro

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Alibaba International Digital Commerce Group - Recruiter

Responsibilities:

  • Fully understand business strategy planning from multiple dimensions in order to enhance brand perception. Develop and execute comprehensive brand strategies that align with the company's mission, values, and business objectives.
  • Understand the demands of customers, users, products, partners and other relevant parties, and explores deep-level needs in communication. Oversee the creation and maintenance of a compelling brand identity, including logos, visual assets, brand guidelines, and messaging.
  • Be able to participate in the strategy formulation of the department and put forward reasonable and effective suggestions; at the same time, be able to find the department's business problems and opportunities. Craft and communicate a consistent and compelling brand message across all channels, ensuring alignment with the target audience and market trends.
  • Have the ability to solve problems in innovative ways using past experience and project prediction, during project planning and execution.
  • Be able to coordinate cross-departmental resources based on the understanding of the horizontal architecture and resource distribution of the business, reach consensus, and achieve results through collaboration.

Requirement:

  • Bachelor's degree in marketing, communications, or a related field (Master's preferred).
  • Proven experience (7+ years) in branding, brand management, or a similar role.
  • Strong understanding of branding principles, design, and market trends.
  • Excellent communication and interpersonal skills.
  • Creative thinking and the ability to develop unique brand strategies.
  • Proficiency in branding software and tools.
  • Leadership and team management experience.
  • Ability to adapt to a fast-paced and changing environment.
  • Past experience in E-commerce and Tech companies is a plus.

Please attach your English CV Only

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Software Development, Internet Marketplace Platforms, and Retail

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