Media Buyer

4 semanas atrás

Brasil Eightpoint Tempo inteiro

About Eightpoint

Eightpoint is an internet technology company specializing in the agile development of products and content that address real-world interests, captivating users and driving significant growth for partners. With offices in the United States and Cayman Islands, Eightpoint collaborates with partners globally on the next generation of user-centric offerings. Our growing ecosystem includes innovative products like Weather Now, a sleek app that delivers real-time forecasts with clarity and ranks among the top three most-used weather apps in the U.S.; Check Heart Rate Now, a quick and easy wellness monitor; and Wave Browser, a powerful and secure way to search the web. Every product we launch is designed to engage users, enhance daily life, and deliver real-world value. Backed by data and driven by a relentless commitment to quality, Eightpoint moves fast, thinks big, and builds digital experiences that people love.

About the Role

We're seeking a Media Buyer with deep experience scaling Meta to take ownership of paid social performance and creative strategy across a portfolio of brands. You'll lead media buying and creative testing across the board, while also advising on and contributing to other paid media efforts, including platforms like Google, TikTok, DSPs, and AppLovin. This is a highly visible role where you'll drive full funnel growth, take charge of social creative strategy, and collaborate cross-functionally to bring insights into broader acquisition channels.

Key Responsibilities

  • Lead media buying strategy across multiple social verticals for multiple brands and initiatives
  • Manage campaign architecture, bidding strategies, and audience segmentation to drive growth and efficiency
  • Scale budgets across prospecting and retargeting while maintaining strong performance metrics
  • Build and execute a clear creative testing roadmap across hooks, formats, offers, and funnels
  • Spearhead short-form video ideation and production
  • Bring Meta learnings to inform campaigns running on Google, TikTok, YouTube, DSPs, and AppLovin
  • Participate in channel mix conversations and funnel mapping across the broader growth ecosystem
  • Stay open to expanding your media buying scope and learning new platforms as needed
  • Partner with other media buyers on all platforms to align messaging, creative, and audience insights
  • Own reporting on Meta performance, testing frameworks, and growth levers.
  • Collaborate closely with developers, designers, and data analysts to enhance funnel performance
  • Stay ahead of industry trends, publisher policies, and algorithm updates to keep campaigns compliant and competitive

Who You Are

  • 4+ years of hands-on media buying experience, with strong Meta platform expertise
  • Strong experience on Meta and experience buying across TikTok, Google, YouTube, and/or AppLovin
  • Hands-on experience managing campaigns in Meta Ads Manager
  • Proficiency in Excel/Google Sheets, Google Analytics, and other performance analytics tools
  • Strong analytical mindset and comfortable working with large datasets
  • Ability to thrive in a fast-paced, data-heavy environment with aggressive performance goals
  • Experience using automated bidding tools or custom scripts for campaign optimization
  • Familiarity with affiliate networks or performance marketing tracking platforms (e.g., Clickflare, Optimizer, etc)

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