Media Buyer- PPC Specialist Remote

**What's The Company Like?**:
**LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising.**
We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions.
**Our fully remote team**is made up of passionate professionals from around the globe, all working together to drive our clients' success. We are seeking a highly skilled Media Strategist to join our team and help us take our clients' campaigns to the next level.
**What We Want You To Do**:
**A digital strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads.**
You'll be responsible for developing high-performing strategies, analyzing data to improve performance, **and working closely with our creative and client teams to hit KPIs.**
This role is perfect for someone who thrives in a fast-paced, performance-driven environment and **knows Google Ads inside out.**
By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand's messaging and business goals.
**Key Responsibilities**:
- **Developing strategies.** Create data-driven Google Ads strategies tailored to the target audience and aligned with business goals. Strategic planning should incorporate SEO, paid media, creative testing, and innovation to maximize reach.
- **Analyzing metrics.**Use analytics tools such as Google Analytics, shopify, third-party attribution tools (tripplewhale, northbeam, etc.) to track campaign performance, identify trends, and optimize strategies. This analysis also includes monitoring metrics like engagement rates, website traffic, and conversions.
- **Manage day-to-day execution of campaigns across multiple accounts** — including budgeting, pacing, targeting, and A/B testing of ad creatives and landing pages.
- **Collaborating.**Work closely with the marketing and creative teams to execute cohesive campaigns that reflect the company's vision.
- **Innovation.** Stay ahead of trends in the PPC space, test new betas and strategies, and bring proactive ideas to the table to keep clients ahead of the competition.
- **Client-Facing Communication.** Clearly communicate results, insights, and strategy updates to internal and external stakeholders.
- **Designing content.** Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals.
- **Monitoring market trends.** Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape.
- **Landing Page Feedback.** Work with designers and CRO specialists to ensure landing pages are optimized for paid traffic.
**Requirements**:
**You're Perfect If You Have**:
- **Education.** A Bachelor's degree in digital marketing, communication, computer science, or a related field is required. Advanced certifications in SEO, SEM, Google Ads or analytics tools are advantageous.
- **Exceptional verbal and written English skills.**:
- **Experience. 3-5 years of hands-on experience managing Google Ads**campaigns, ideally in an eCommerce or direct-response environment.
- **Tech Stack Knowledge.**Proficiency in Google Ads, Google Analytics, Looker Studio, Shopify, and third-party attribution tools (Triple Whale, Northbeam, etc.).
- **Analytical Mindset.**Strong data skills — ability to draw insights from numbers and act on them quickly.
- **Creative Thinking.** A keen eye for what makes a winning ad creative and landing page, with the ability to test and optimize effectively.
- **Communication skills.**Exceptional written and verbal communication skills to collaborate effectively with stakeholders, cross-functional teams, and external partners.
- **Self-Starter.**Thrives in a remote setting with autonomy, accountability, and high attention to detail.
- **Project management.** Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
- **Adaptability.**Flexibility to adjust strategies based on analytics, industry trends, and evolving customer needs.
- **Creative mindset.** Strong problem-solving skills and creativity to design impactful digital campaigns that resonate with target audiences.
**Benefits**
**What's in it for you**:
- **Fully Remote Work**: Enjoy the flexibility to work from anywhere.
- **Impactful Voice**: Be a key player in shaping media strategies and driving client success.
- **Growth Opportunities**: Advance your career quickly in a dynamic and fast-paced environment.
- **Continuous Learning**: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
- **Competitive Compensation**:Earn competitive pay with performance-based bonuses.
- **Vibrant Culture**:Join a team of ambitious professionals in a supportive, collaborative enviro

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