Digital Marketing Strategist

Há 6 dias

Brasil beBeeMarketer Tempo inteiro

Marketing Automation Specialist As a seasoned professional, you will spearhead the implementation of Adobe Campaign Classic (V8) solutions to drive digital marketing excellence and guide a team of junior engineers. Your expertise in designing complex multi-channel campaigns will enable precise targeting and segmentation, while your ability to mentor and develop junior team members will foster a collaborative and high-performance environment. About the Role: In this pivotal position, you will be responsible for leading end-to-end implementation of Adobe Campaign Classic, ensuring alignment with business objectives and industry best practices. You will work closely with cross-functional teams to design, build, and optimize sophisticated marketing campaigns that deliver measurable business impact. Key Responsibilities: Lead the implementation of Adobe Campaign Classic, ensuring alignment with business objectives and industry best practices. Design, develop, and manage complex multi-channel marketing campaigns utilizing custom resources, real-time events, advanced workflows, content blocks, fragments, and typology rules. Ensure the integrity, quality, and accuracy of customer data to enable precise targeting and segmentation. Implement and optimize marketing automation processes to streamline campaign execution and maximize efficiency. Leverage dynamic content and personalization strategies to enhance customer engagement and conversion rates. Mentor and guide a team of junior engineers, fostering a collaborative and high-performance environment. Collaborate with upstream and downstream systems using REST API services, ensuring seamless data integration and process automation. Required Skills & Qualifications: 5+ years of hands-on experience in digital marketing with a focus on Adobe Campaign Classic (V7/V8). Deep understanding of Adobe Campaign Classic use cases, best practices, and campaign management intricacies. Proven ability to design and execute complex marketing strategies in a fast-paced environment. Strong technical proficiency in HTML, CSS, JavaScript, and REST API integration. Excellent analytical, problem-solving, and communication skills. Demonstrated leadership experience, with the ability to mentor and develop junior team members. Nice to Have: Adobe Campaign Classic certification. Experience in the financial services or lending industry. Familiarity with additional Adobe Marketing Cloud solutions.

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