Marketing Automation Specialist
2 semanas atrás
About Us: At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders. About the Role: We are looking for an Email Marketing Strategist/Manager who will own and drive the lifecycle marketing strategy from lead capture to segmentation, nurturing, and re-engagement. This role will focus on building and executing campaigns that will significantly grow our email list and convert leads into revenue, leveraging a data-driven approach to improve performance continuously. As a hands-on contributor, you will work across teams to ensure integrated campaigns and optimize email strategies at every stage. Responsibilities: Build and execute a roadmap to 5x list growth in 12 months. Define and oversee the creation of lead magnets (reports, calculators, webinars, playbooks). Build and maintain a robust segmentation and personalization framework to tailor messaging, improve engagement, and drive conversions across all lifecycle stages. Oversee the creation of custom welcome journeys and optimize all existing sequences. Define and implement a simple lead scoring model based on fit, behaviors, and engagement. Develop a content plan for each segment to deliver the right message at every stage of the funnel. Track, report, and optimize key metrics, including list growth, engagement (open rate), MQLs, meetings booked, and revenue. Partner cross-functionally (SEO, Content, Design, Sales) to ensure integrated and aligned campaigns. Must-Haves: 5+ years of marketing experience, with at least 3 years focused on email/lifecycle marketing in a B2B or SaaS environment. Demonstrated ability to grow email lists and convert them into revenue-generating channels. Hands-on experience with email automation tools, specifically HubSpot (or similar), for campaign management, workflows, and reporting. Strong copywriting skills with a focus on clear, conversion-oriented email messaging. Analytical mindset with experience in A/B testing, lead scoring, and data-driven decision-making. Proven track record of designing and optimizing nurture campaigns with ICP-targeted messaging that move leads from awareness to booked calls. Strong organizational skills and the ability to work independently to execute high-impact campaigns. Ability to define and implement segmentation strategies for targeted messaging and increased engagement. Nice-to-Haves: Experience in a startup or agency environment. Familiarity with content strategy and CRO best practices. Benefits: 100% remote role. Compensation in USD. Time off: 14 vacation days, US working holidays + 4 local floating holidays, Birthday off. Health insurance stipend.
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