Advertising Specialist

Há 3 dias

Fortaleza CE, Brasil beBeeDigitalMarketing Tempo inteiro

Digital Marketing Strategist We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our digital marketing department, you will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms. Your primary focus will be on assisting in the setup, management, and optimization of paid advertising campaigns on Google Ads and Facebook Ads. You will also be tasked with monitoring and analyzing campaign metrics such as cost per click (CPC), conversion rate (CTR), cost per action (CPA), and return on ad spend (ROAS). In addition to your technical skills, you will need to have excellent analytical and problem-solving abilities. You should be able to work collaboratively with cross-functional teams, including content and design teams, to develop creative assets for ads. A bachelor's degree in marketing, communications, advertising, or a related field is required. Additionally, you should have basic familiarity with Google Ads and/or Facebook Ads. Strong analytical skills and attention to detail are essential for this role. Key Responsibilities: Campaign Setup and Optimization : Assist in setting up, managing, and optimizing paid advertising campaigns on Google Ads and Facebook Ads. Campaign Analysis : Monitor and analyze campaign metrics like CPC, CTR, CPA, and ROAS. Creative Development : Collaborate with content and design teams to develop creative assets for ads. A/B Testing : Support A/B testing of ad copy, visuals, and landing pages. Requirements: Bachelor's Degree : In marketing, communications, advertising, or a related field. Basic Familiarity : With Google Ads and/or Facebook Ads. Analytical Mindset : Strong analytical skills and attention to detail. Digital Advertising Metrics : Understanding of digital advertising metrics and performance KPIs.

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    2 semanas atrás

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    2 semanas atrás

    Fortaleza, Brasil beBeeDigitalMarketing Tempo inteiro

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