Strategic Creative Leader

3 semanas atrás


Fortaleza, Brasil beBeeCreative Tempo inteiro

Creative Strategist We are seeking a direct-response advertising specialist to lead the development of creative strategies for our fast-growing consumer brand group. The ideal candidate will have a proven track record in crafting compelling ad copy and visual storylines that drive conversions. Key responsibilities include: Developing a comprehensive creative strategy by offer, funnel, and awareness stage, and publishing weekly test plans. Generating net-new direct response angles from learnings, competitor insights, and cultural trends. Outlining 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborating with copywriters on scripting. Briefing content creators with direct response talking tracks, shot lists, compliance guidelines, and demo instructions. Leading reviews to ensure direct response structure, pacing, and storytelling are optimized. Success in this role will be measured by shipping 100–200 DR ads weekly, achieving a >98% QA pass rate, launching iterations within 24–48 hours of insights, increasing win rate, and more winners per 50 launches.


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