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Personalization Lead We are seeking a skilled professional to implement and maintain the Salesforce Marketing Cloud Personalization platform, ensuring effective and continuous campaign management. Implement and maintain the Salesforce Marketing Cloud Personalization platform, utilizing established best practices and industry standards. Develop and manage Personalization sitemaps using JavaScript, following the Salesforce library and guidelines. Create and customize campaign templates, adapting existing global models or developing innovative solutions from scratch. Collaborate with marketing and development teams to integrate the platform with other systems, ensuring seamless campaign effectiveness and continuity. Monitor campaign performance and propose data-driven improvements to optimize results.
