Digital Marketing Strategist

Há 6 horas

Recife PE, Brasil beBeeMarketing Tempo inteiro

About the Role We are seeking a highly organized and data-driven Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives in Brazil. Campaign Management: Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery. Results driven: Creating campaigns that generate signups, first deposits, and first trades in the app. Process Optimization: Continuously iterate, improve, and build scalable marketing workflows and operational frameworks. Key Responsibilities Channel Ownership: Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more. Stakeholder Coordination: Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery. Planning & Budgeting: Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization. Testing & Optimization: Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness. Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies. Localization Quality: Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.

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