Product Market Manager

2 semanas atrás


Brasília, Distrito Federal, Brasil Impulseup Tempo inteiro

Sobre a vaga


Somos uma startup que atua há 4 anos no segmento de RH/Gestão de pessoas, com cerca de 400 clientes impactando mais de 100 mil pessoas, e em crescimento contínuo e acelerado (vamos dobrar em 2023).

Acreditamos que o crescimento das empresas se dá pelo desenvolvimento dos seus colaboradores e pela gestão do seu desempenho.

Nossos Valores:

  • People First
  • Accountability
  • Foco no Sucesso do Cliente
  • Great Place to Learn
  • Orientação a Resultados
  • Startupers
  • Upteam


A pessoa Product Market Manager será responsável por desenvolver e executar estratégias de marketing de produto para impulsionar a promoção, adoção e crescimento de receita da nossa plataforma.


Você trabalhará em estreita colaboração com diferentes equipes, incluindo os founders da empresa e principalmente as lideranças de Produto, Marketing e Vendas, a fim de criar propostas de valor atraentes, definir segmentos-alvo e fornecer planos de entrada no mercado impactantes.


Essa função requer uma combinação de pensamento estratégico, experiência em produtos, perspicácia de marketing e fortes habilidades de comunicação para posicionar nossos produtos de maneira eficaz no cenário competitivo.


Vem fazer parte do nosso time?

Responsabilidades e Atividades Chave:

Posicionamento e mensagens do produto:
Desenvolver propostas de valor claras e atraentes para nossa plataforma destacando seus recursos e benefícios exclusivos.

Criar estruturas de mensagens que ressoam com o público-alvo, abordando seus pontos problemáticos e mostrando o valor que nossos produtos oferecem.

Colaborar com a equipe de Produtos para traduzir recursos técnicos em mensagens com foco no cliente.

Estratégia de entrada no mercado:


Liderar o desenvolvimento e a execução de planos de entrada no mercado para novos lançamentos e lançamentos de recursos, garantindo entrada e adoção bem-sucedidas no mercado.

Realizar pesquisas de mercado e análises competitivas para identificar tendências de mercado, necessidades do cliente e oportunidades de diferenciação.
Definir segmentos-alvo, personas do comprador e mapas de jornada do cliente para informar estratégias e campanhas de marketing.

Criação de conteúdo e colateral:


Criar conteúdos de marketing de alta qualidade, incluindo apresentações de produto, estudos de caso e materiais de capacitação de vendas.

Garantir a consistência das mensagens e da marca em todos os materiais de marketing.

Capacitação do time comercial:


Capacitar a equipe com conhecimento de produto, propostas de valor e diferenciação competitiva para vender efetivamente nossos produtos para cada segmento.

Desenvolver materiais de treinamento e demonstrações de produtos que se alinhem com a jornada do comprador e abordem as dores do cliente e como resolvemos.

Colaborar com a liderança do time comercial para estabelecer as melhores práticas de capacitação de vendas e acompanhar a eficácia dos recursos e ações realizadas.


Lançamento de produtos e campanhas de marketing:
Liderar lançamentos para garantir a execução bem-sucedida, incluindo mensagens, posicionamento, criação de material de apoio e planejamento de campanha.
Acompanhe e analise as métricas de lançamento e a campanha, fornecendo insights e recomendações para melhoria contínua.

Requisitos:

  • Curso superior completo
  • Pósgraduação e ou Especializações nas áreas de Marketing e Produto.
  • Experiência comprovada em marketing de produtos B2B (mais de 2 anos)
  • Excelentes habilidades de comunicação escrita e verbal, com a capacidade de destilar conceitos técnicos em mensagens claras e atraentes.
  • Experiência comprovada no desenvolvimento de estratégias gotomarket, posicionamento de produtos e planos de marketing.
  • Proficiente em pesquisa de mercado, análise competitiva e segmentação de mercado.
  • Experiência na criação de material de marketing, conteúdo e materiais de capacitação de vendas.
  • Capacidade de colaborar efetivamente com equipes multifuncionais e influenciar as partes interessadas em todos os níveis.
  • Mentalidade orientada para resultados com um histórico de atingir metas de receita e adoção.
  • Fortes habilidades analíticas e capacidade de usar insights orientados por dados para tomar decisões de marketing informadas.
  • Automotivação, proatividade e capaz de trabalhar de forma independente em um ambiente dinâmico e de ritmo acelerado.

Diferenciais:

  • Conhecimento do segmento RH e processos Gestão de pessoas
  • Cursos específicos de Product Marketing

O que oferecemos:
Incentivo para o desenvolvimento (Auxílio PDI): 2 horas semanais no horário comercial para estudo, reembolso para PDIs, feedbacks recorrentes e avaliação de desempenho semestral;
Benefício flexível para alimentação, refeição, bem-estar, mobilidade ou cultura (Cartão Flash);
Plano de saúde;

  • Horário flexível;
Trabalho remoto;
Auxílio Home Office;
Day off no a

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