Multichannel Engagement Sr Analyst

2 semanas atrás

São Paulo, São Paulo, Brasil Lilly Tempo inteiro
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana.

Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.

We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.


The Multichannel Engagement Lead (MCE Lead) is a core marketing role to build and advance the customer marketing capability of Eli Lilly in Brazil.

The MCE Lead is also the primary contact to partner with brand teams / business units in leading them through all phases of effective MCE strategy development, execution, and measurement to provide more seamlessly integrated and personalized customer experience to individual customers.


The MCE lead demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.


Responsibilities:

Strategic Partner

  • Play a partner role for brands to integrate the IBU MCE strategy and contents into local Customer plans providing clear guidance on investment decisions aligned to customer channel preferences.
  • Deliver aligned KPIs to brands: reporting of prioritized channels performance with Target HCPs and partner with BMS to take action in order to optimize execution.
  • Partner with experts across Lilly cross functional teams and vendors/agencies to ensure high quality and propose the introduction of innovation across prioritized channels. Also partner with other BMS and LATAM leads to scaleup the proven best practices across the hub.

Basic Qualification:

  • At least 2+ years of relevant experiences in Digital Marketing (Brand team or Multichannel marketing)
  • Use of advanced data/ analysis tools such as Google/ Facebook analytics, Social Baker, Adwords, Facebook ads, ComScore (Desirable)
  • Intermediate/ Advanced Excel Skills
  • Team player with ability to work cross
- functionally and to lead / influence others without authority

  • Multichannel / tactic understanding including measurement and optimization
  • Effective project / campaign planning, management and execution skill
  • Strong communication, presentation and negotiation skills with colleagues, cross functional teams, and Sr. leaderships
  • Critical thinking and strategic skills
  • Portuguese and fluent Business English (Spanish Nice to Have)
  • Open minded, positive attitude, flexible to change, highly motivated, willingness to try new things


Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

WeAreLilly

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