Category & Shopper Insights Manager

Há 7 dias

São Paulo, São Paulo, Brasil Red Bull Tempo inteiro

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.

As the Category and Shopper Insights Manager at Red Bull, you will be responsible for all Red Bull Brazil category management, shopper insights and syndicated retail data area. Execute national and international strategy and manage Category Management team to gather Red Bull ́s category expertise and enhance energy drink development in Brazilian market. Target more value for the category, increasing per capita consumption and making energy drink a better business for customers, through sales, profitability, stock, in-store execution and overall results.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Run Category Management projects with the identified top national and regional customers.Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer.Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores.Build relationships and credibility with customers.Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer and make him gain share.For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves. Identify, develop and implement necessary processes to enhance sales business performance within areasBuild the data platform necessary to run analysis and generate insight – directly manage data providers.Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.Sales development analysis (by customer, by channel, by distribution point, etc.)Customer performance in all sales fundamentalsChannel (Retail, Impulse, C&C, etc.) specific strategies and tools/tacticsPromotional evaluationBusiness planning Lead all kind of contacts between customers and Red Bull before, during and after category management process.Treat the relationships with the customers with ethics, transparency and results orientation.Guarantee that category management process is completely segregated of commercial process and negotiations. Also guarantee that all classified information that got to category management process is kept classified and restricted to category management and trade marketing leaders. Responsible for mapping, analysing and structuring information of Energy Drink market, tendencies, changes, new players and shopper behaviour.Constantly bring the latest picture of Energy Drink category behaviour to Red Bull and always challenge actual category management process, discussing with HQ and adapting it if necessaryIntegrate the different data sources available to build best in class insights and decks to apply to the Category partners and share and train the commercial team. All category management process and results must be driven properly for customers that don ́t have a national contract so all key learnings are drilled down. Marketing, business administration and other similar bachelor degrees required; Experience in consumer goods and direct contact with market indicators, Nielsen data, planograms, category management process and shopper behaviour; Commercial experience / knowledge of Key Account Management; Fluent in English is required; Leadership, motivation and team skills; Clear understanding of Category Management process and category purchase dynamics; Strong analytical, logical, time planning, strategic and communication skills.

Category & Shopper Insights Manager

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself

Turn your talents into strengths to become excellent at what you do.

  • Category & Shopper Insights Manager

    Há 7 dias

    São Paulo, São Paulo, Brasil Red Bull Gruppe Tempo inteiro

    We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome. As the Category and Shopper Insights Manager at Red Bull, you will be responsible for all Red Bull Brazil category management,...

  • Category & Shopper Insights Manager

    Há 7 dias

    São Paulo, São Paulo, Brasil Red Bull Tempo inteiro

    We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome. As the Category and Shopper Insights Manager at Red Bull, you will be responsible for all Red Bull Brazil category management,...

  • Manager Shopper Insights

    Há 7 dias

    São Paulo, São Paulo, Brasil The Coca-Cola Company Tempo inteiro

    For 136+ years Coca-Cola has grown to become the most recognizable brand in the world. Today The Coca-Cola Company has a total beverage portfolio that offers consumers what they want, where they want it, and how they want it. We operate in every market in Latin America and daily we reach hundreds of millions of Latin Americans.Through a disciplined and...

  • Estrategista de Data Insight

    1 semana atrás

    São Paulo, São Paulo, Brasil Global Shopper Tempo inteiro

    Buscamos um(a) profissional com um perfil analítico, voltado para dados, mas principalmente insights. Alguém que consiga fazer leituras inteligentes de dados, levantamentos e estudos. Suas principais entregas serão os insights, que serão utilizados por toda equipe para direcionamento de negócio e estratégias comerciais 100% focada em e-commerce e...

  • Category Insights Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Page Personnel Tempo inteiro

    Job descriptionVocê terá um papel estratégico na melhora de performance de vendas da empresa, assim tendo grande relevância para os resultados empresariais da principal produtora de vinhos da América Latina - Vinã Concha Y Toro. Além disso, será o(a) responsável por dar continuidade aos processos implementados e por gerar novos insigths...

  • Analista Jr Shopper Insights

    Há 7 dias

    São Paulo, São Paulo, Brasil Kimberly-Clark Tempo inteiro

    Analista Jr Shopper InsightsVocê tem a capacidade de ver onde, como e o que precisa ser ajustado para alcançar o melhor resultado? Você é analítico, gosta de Marketing/tendências de mercado e tem interesse em atuar em uma Empresa Global de Bens de Consumo? Que tal conversar um pouco com a gente sobre essa vaga incrível da Kimberly Clark.Principais...

  • Category Insights Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Page Outsourcing Brasil Tempo inteiro

    Você terá um papel estratégico na melhora de performance de vendas da empresa, assim tendo grande relevância para os resultados empresariais da principal produtora de vinhos da América Latina - Vinã Concha Y Toro. Além disso, será o(a) responsável por dar continuidade aos processos implementados e por gerar novos insigths...

  • Regional Procurement Category Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Kimberly-Clark Tempo inteiro

    Your JobYou're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking...

  • Insights Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Unilever Tempo inteiro

    INSIGHTS MANAGER - Food Solution (WL2A/B)Business Context:UFS (Unilever Food Solution) is the Out of Home refreshment and food service division and one of the world's leading foodservice companies (across 72 countries).The ambition is to support, inspire and progress chefs as well as food & beverage managers around the world to create delicious and healthy...

  • Regional Category Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Bimbo Brasil Tempo inteiro

    Objective:Develop and drive the regional category sourcing strategy for indirect categories to ensure best practices are deployed across the sourcing lifecycle, key stakeholder alignment and successful implementation across all Countries and BUs within the regionKey responsibilities:Develop & maintain deep expertisein indirect category, e.G., market...

  • Trade Marketing Associate Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Johnson & Johnson Tempo inteiro

    Johnson & Johnson is currently seeking a Trade Marketing Associate Manager to join our One Vision team located in São Paulo.The role of the Trade Marketing Associate Manager offers you the opportunity to devise and implement the trade plan for our ACUVUE brand. Your primary objective will be to address customer requirements, develop joint business plans...

  • Regional Category Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil The BIG Jobsite Tempo inteiro

    Job Title: Regional Category Sourcing StrategistGet ready to take charge of the regional category sourcing strategy for indirect categories! We need someone who can ensure that best practices are implemented effectively across the sourcing lifecycle, align key stakeholders, and make sure everything runs smoothly across all countries and business units in the...

  • Category Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Joom Tempo inteiro

    JoomPro is a platform for cross-border wholesale trade. We aspire to create a new level of service in the wholesale purchasing market. We want to give everyone from anywhere in the world an opportunity to order goods from factories in China (and Vietnam, Bangladesh, Turkey in future) quickly, easily, and safely.JoomPro is one of the key businesses of Joom,...

  • Category Manager

    Há 7 dias

    São Paulo, São Paulo, Brasil Joom Tempo inteiro

    JoomPro is a platform for cross-border wholesale trade. We aspire to create a new level of service in the wholesale purchasing market. We want to give everyone from anywhere in the world an opportunity to order goods from factories in China (and Vietnam, Bangladesh, Turkey in future) quickly, easily, and safely. JoomPro is one of the key businesses of Joom,...

  • Category Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Joom Tempo inteiro

    JoomPro is a platform for cross-border wholesale trade. We aspire to create a new level of service in the wholesale purchasing market. We want to give everyone from anywhere in the world an opportunity to order goods from factories in China (and Vietnam, Bangladesh, Turkey in future) quickly, easily, and safely.JoomPro is one of the key businesses of Joom,...

  • Regional Procurement Category Manager – Packaging Lao

    1 semana atrás

    São Paulo, São Paulo, Brasil Intelinet Service-now Tempo inteiro

    Regional Procurement Category Manager – Packaging LAO page is loaded Regional Procurement Category Manager – Packaging LAO Apply locations Brazil -Sao Paulo time type Full time posted on Posted Yesterday job requisition id Regional Procurement Category Manager – Packaging LAOJob DescriptionYour Job You're not the person who will settle for just any...

  • Category Management Analyst

    1 semana atrás

    São Paulo, São Paulo, Brasil Colgate-Palmolive Tempo inteiro

    No Relocation Assistance Offered Sao Paulo, Sao Paulo, BrazilWhat will you do Develop a strategic plan of categories with the main customers, ensuring the best recommendation for the category worked, with the objective of developing it in terms of volume, value and productivity, as well as operational improvements (logistics, financial and supply) and all...

  • Junior Manager Shopper Insights

    1 semana atrás

    São Paulo, São Paulo, Brasil The Coca-Cola Company Tempo inteiro

    Our purpose is to refresh the world and make a difference. We're accelerating our momentum by having a passion for people and their lives and providing them cutting edge excellence in ingredients, innovation, design and marketing. There's nothing more exciting than seeing a brand activated in a market and we're looking for someone that shares our passion for...

  • Regional Category Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Bimbo Brasil Tempo inteiro

    Objective:Develop and drive the regional category sourcing strategy for indirect categories to ensure best practices are deployed across the sourcing

  • Global Category Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Givaudan Tempo inteiro

    Step into our world of creativity and joyGlobal Category Manager Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and imagination, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions that help people look and feel good. There's...