Communications Manager, South America

2 semanas atrás

São Paulo, São Paulo, Brasil Rainforest Alliance Tempo inteiro

The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.

To achieve our mission, we partner with diverse allies around the world to drive positive change across global supply chains and in many of our most critically important natural landscapes.

Our alliance spans 70 countries and includes farmers and forest communities, companies, governments, civil society, and millions of individuals.

Together we work to protect forests and biodiversity, take action on climate, and promote the rights and improve the livelihoods of rural people.


As an international nonprofit organization with more than 30 years of experience in sustainability transformation, we understand that the social and economic well-being of rural communities is tightly connected to ecosystem health.

This knowledge has shaped our rigorous programs to advance sustainable land-use and commodity production.

At the Rainforest Alliance we combat climate change, protect forests and biodiversity, promote human rights, and improve livelihoods. The enormity of the social and environmental challenges we are facing requires working together in a broad alliance.

This is why we bring farmers, forest communities, companies, and consumers together to change the way the world produces, sources, and consumes.


Why


To protect nature and improve lives it's becoming increasingly urgent that we approach the way we use our land and produce food and other products in more sustainable ways.

For this to succeed we need to fundamentally change the way that businesses operate and source, and the choices we all make as consumers.


How


Our growing global alliance aims to transform our relationship with our natural resources and each other, to create a better future for people and nature together.


The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability, and any other protected group.

Position summary:

The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.

To achieve our mission, we partner with diverse allies around the world to drive positive change across global supply chains and in our most critically important natural landscapes.


Within South America region, the communication manager will be responsible for creating the communication strategy of the region, aligned with the region's technical strategy, as well as the marketing and communications global guidelines and protocols.

The communication strategy will include the development of communication plans for each country and support its appropriate implementation in all active initiatives.

The communication manager will have periodic meetings with senior associate and associate communication staff in the different countries to align and coordinate communication objectives, key audiences, messages, media access and positioning across the region.

The Communications Manager will be responsible to develop tools that support communication for standards and frameworks and strategic landscapes in the region.


Responsibilities:

  • The Rainforest Alliance's Core Values are Impact, Change, Collaboration, Openness and Trust and as such they form the basis of the behaviours we demonstrate.

Technical Programming and Communications:

  • Develop and implement the communication's strategy (objectives, audiences, media/channels, and key messages) for South America region, including Social Behavior Communication Change approach for standard and frameworks and strategic landscapes. focusing on specific changes we expect our audiences make under these pillars. The strategy will need to align with the Rainforest Alliance communication guidelines and protocols and need to be in line with regional and countries strategies.
  • Develop and implement communication plans per country, including annual budget and monitoring and evaluation KPIs.
  • Develop a digital communication strategy, with a proper plan, monitoring and evaluation KPIs for brand positioning reach, engagement, and recognition. This includes creation of communication assets for the global Web site, and/or social media such as Twitter, LinkedIn, Facebook and other as appropriate.
  • Strengthen relations with journalists in sector and/or specialized sections in massive media. Monitoring media coverage in the region, being the first point of contact for local journalists and proactively cultivating and maintaining relationships with key regional media outlets.
  • Align and coordinate media outreach, and protocols with global Marketing and Communications.
  • Monitor relevant medi

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