Brand Strategy Analyst

1 semana atrás


Rio de Janeiro, Rio de Janeiro, Brasil BAT Tempo inteiro

A BAT é uma empresa global, líder em bens de consumo.

Estamos em 180 países e temos mais de 53 mil colaboradores ao redor do mundo. No Brasil, somos líder no setor de tabaco há mais de um século e estamos evoluindo em ritmo acelerado - como nenhuma outra organização. Somos CORAJOSOS, RÁPIDOS, EMPODERADOS, DIVERSOS E RESPONSÁVEIS. Esses são os princípios que moldam nossa postura no dia a dia e são a essência da nossa cultura enquanto construímos o próximo capítulo em nossa história.

Venha fazer parte dessa jornada

BAT BRASIL ESTÁ BUSCANDO POR – Analista de Desenvolvimento de Marca para Novas Categorias

NÍVEL DE SENIORIDADE: Entry Level

FUNÇÃO: Marketing

LOCALIZAÇÃO: Rio de Janeiro

ESCOPO DA VAGA

Essa vaga faz parte da área de Marketing - Category Management

Reporta a: Brand Planning Manager

Escopo Geográfico: Brasil

VOCÊ SERÁ RESPONSÁVEL POR:

Apoiar a estratégia de marca para novas categorias em Latam South.

Desenvolvimento e adapataçãode Key Visuals (KV) adequados às necessidades e demandas de cada mercado.

Adaptar estratégias de marca por mercado, considerando as nuances e preferências locais.

Suporte na construção de business cases sólidos e embasados para novas categorias.

Colaborar ativamente no desenvolvimento de pesquisas com consumidores, trabalhando em conjunto com outras áreas de suporte.

Elaborar briefings claros para agências criativas, garantindo a comunicação eficaz de objetivos e direcionamentos de marca.

ESSA PODE SER A SUA OPORTUNIDADE?

Você tem boas habilidades de negociação?

Você tem experiência com novas categorias para marketing?

EXPERIÊNCIA, HABILIDADES E CONHECIMENTOS ESSENCIAIS:

Ensino Superior completo em áreas correlatas, como Marketing, Publicidade, Administração ou afins.

Experiência prévia (1 ano mínimo) em desenvolvimento de marca, preferencialmente em contextos de novos produtos ou categorias.

Fluência em espanhol e inglês, tanto oral quanto escrito, é essencial.

Domínio avançado da ferramenta PowerPoint para criação de apresentações.

Alta capacidade de storytelling para comunicar efetivamente a história da marca.

Excelentes habilidades de comunicação e relacionamento interpessoal.

Capacidade de trabalhar de forma colaborativa em equipes multidisciplinares.

Familiaridade com ferramentas de pesquisa de mercado e análise de tendências será considerada um diferencial.

NÓS SOMOS BAT

Estamos comprometidos com o nosso objetivo de construir Um Amanhã Melhor. É isso que move as nossas pessoas.

Veja quem é a BAT:

Top Employer Global

Presente em mais de 200 mercados, com 44 fábricas, em 42 países

Líder em diversidade no Financial Times e certificada pelo Global Equality Standard

Presente no Índice de Sustentabilidade Dow Jones pelo 20o ano consecutivo – e a única empresa de tabaco no Índice Mundial.

PERTENCER, ALCANÇAR, JUNTOS

Colaboração, diversidade e trabalho em equipe sustentam tudo o que fazemos aqui na BAT. Encorajamos diferentes pontos de vista e com isso entregamos resultados diferenciados com um alto padrão de excelência. Venha construir Um Amanhã Melhor com a gente


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