Freelance Data Analyst, Social Paid Media

Há 5 dias

São Paulo, São Paulo, Brasil Pereira O'Dell Tempo inteiro

Position Summary

The social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from social media data (tools like Sprout, Brandwatch, and native platform), digital/paid media data, publisher reporting, and social listening tools to help guide strategy and creative, as well as contributing to the development of the holistic measurement approach for assigned clients and projects.

This is a remote, international contract role with the ability to work for up to 6 months.

Pay range is R$7.000 - $9.000/month.

Essential Duties & Responsibilities

  • Identify and ensure alignment on key performance indicators for organic social and paid media campaigns
  • Develop and execute monitoring and measurement plans based on objectives and agreed-upon KPIs
  • Gather data from third-party tools as well as owned channels and native platforms to generate ongoing performance reports and dashboards
  • Analyze data sets (social media–organic/paid, paid media, etc.) to pull actionable insights and help evolve the overall social and media strategies
  • Structure and analyze informative reports and dashboards to aid organic social teams and digital/paid media teams in campaign optimizations
  • Work with publishing partners to structure reporting cadences and delivery dates
  • Collaborate across departments to communicate insights and findings
  • Present key findings and insights to clients throughout reporting cycles

Required Knowledge, Skills, and Abilities

  • 1-3 years of professional work experience within an agency or brand setting
  • Must have a background in analyzing data (social media, media, website) and generating reports, as well as using social listening and monitoring tools to derive insights
  • Ability to translate your research & observations into clear, insightful and visually stimulating presentations that tell a compelling story
  • Ability to clearly and convincingly present findings and insights in a way that demonstrates the value of the data and analysis to clients
  • Experience using social listening tools and content publishing tools (i.e. Brandwatch, Meltwater, Sprinklr, Emplifi, etc.)
  • Experience with reporting dashboard tools like Tableau, Domo, and Power Bi
  • Excellent written and verbal communication skills (preferably in English) with ability to present ideas and information clearly; keen eye for detail also required
  • Experience and comfort level presenting to clients and key agency stakeholders
  • Ability to communicate with English speaking teams is required

Nice to Have

  • Experience using platforms such as Meta Business Suite
  • Experience with Google Analytics and/or Adobe Analytics
  • Experience brand health partners like Kantar Millward-Brown and Nielsen

Other Duties & Responsibilities

  • Partner with Brand/Comms Strategists and Account Managers to communicate the value of social media monitoring and analytics to clients.
  • Lead efforts in developing holistic measurement action plans across all channels for client campaigns
  • Lead investigative efforts for client measurement inquiries (digital and offline)
  • Partner with media team to aid with campaign trafficking, troubleshooting, optimizations, and reporting

Additional Information:

Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.

  • Freelance Social Media Data Expert

    Há 13 horas

    São Paulo, São Paulo, Brasil beBeeDataAnalyst Tempo inteiro R$72.000 - R$108.000

    Social Media Data Analyst Job OpportunityWe are seeking a highly skilled Social Media Data Analyst to join our team.About the RoleThis is an exciting opportunity to work with us as a freelance data analyst, social and paid media. As a key member of our team, you will be responsible for pulling, transforming, and analyzing large data sets from various sources...

  • Freelance Data Analyst, Social + Paid Media

    Há 4 dias

    São Paulo, São Paulo, Brasil Pereira O'Dell Tempo inteiro

    Position SummaryThe social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from social media data (tools like Sprout,...

  • Freelance Data Analyst, Social Paid Media

    Há 3 dias

    São Paulo, São Paulo, Brasil Pereira O'Dell Tempo inteiro

    Position SummaryThe social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies.The role will be responsible for the development of forward-thinking insights derived from social media data (tools like Sprout,...

  • Freelance Data Analyst, Social + Paid Media

    Há 4 dias

    São Paulo, São Paulo, Brasil Pereira O'Dell Tempo inteiro

    Position Summary The social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from social media data (tools like...

  • Freelance Data Analyst, Social Paid Media

    26 minutos atrás

    São Paulo, São Paulo, Brasil Pereira O'Dell Tempo inteiro

    Position Summary The social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from social media data (tools like...

  • Freelance Data Strategist

    Há 4 dias

    São Paulo, São Paulo, Brasil beBeeDataAnalysis Tempo inteiro R$84.000 - R$108.000

    Job Title: Freelance Data AnalystDescriptionWe seek a freelance data analyst with expertise in social media and paid media data analysis to deliver actionable insights that inform business decisions.The ideal candidate will have experience working with social listening tools, content publishing tools, and reporting dashboard tools.Main...

  • Senior Paid Media Specialist

    1 dia atrás

    São Paulo, São Paulo, Brasil buscojobs Brasil Tempo inteiro

    Freelance Data Analyst, Social + Paid MediaPosition SummaryThe social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived...

  • Marketing Paid Media Analyst

    4 semanas atrás

    São Paulo, São Paulo, Brasil Maplink Tempo inteiro

    Join to apply for the Marketing Paid Media Analyst role at Maplink 3 days ago Be among the first 25 applicants Join to apply for the Marketing Paid Media Analyst role at Maplink Get AI-powered advice on this job and more exclusive features. DescriçãoWe're looking for a Senior Marketing Analyst who knows that great campaigns are not just about...

  • Senior Data Analyst

    Há 4 dias

    São Paulo, São Paulo, Brasil beBeeData Tempo inteiro R$54.400 - R$76.890

    Job OpportunityData Analysis Role OverviewThe role entails extracting, manipulating, and analyzing data sets to provide actionable insights and aid in strategic decision making.Main Responsibilities:Extract and analyze social media data using tools like Sprout, Brandwatch, and native platforms.Develop forward-thinking insights from digital/paid media data,...

  • Sr. Paid Media Analyst

    4 semanas atrás

    São Paulo, São Paulo, Brasil CleverTap Tempo inteiro

    Sr. Paid Media Analyst (6 months contract)Sr. Paid Media Analyst (6 months contract)We are seeking a highly analytical and results-driven Paid Media Analyst to manage our paid media budget across Latin America. The ideal candidate will be based in São Paulo, Brazil, with a strong understanding of the Hispanic market and a proven ability to optimize...