In-App Traffic Manager

2 semanas atrás


São Paulo, Estado de São Paulo, Brasil Keeta Tempo inteiro

Job Responsibilities


Homepage Resource Management - Design smart allocation strategies for homepage modules using dynamic tools to boost CTR by 30%.


Search & Recommendation Engineering - Optimize "query prediction → ranking → related recommendations" pipeline for peak-time conversion.


Precision Targeting - Develop multi-channel touch strategies balancing engagement and user fatigue.

Conversion Funnel Optimization - Build real-time funnel monitoring from impression → click → cart → checkout.

Qualifications


Robust experience in e-commerce/food delivery traffic ops with user journey analysis expertise.


Technical Skills

Proficient in SQL/Python for traffic experimentation and funnel analysis.

Understanding of recommendation algorithms (CF/real-time personalization).


Data Acumen

Segment users (new/returning/time-sensitive) for targeted strategies.

Knowledge of attribution models (first/last/linear touch).


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