Marketing Manager

Há 15 horas

São Paulo, Estado de São Paulo, Brasil Pride Global Tempo inteiro

Pride Global is a minority-owned integrated human capital solutions firm with a robust staffing ecosystem and global presence. We specialize in delivering top-tier services across the recruitment lifecycle and offer innovative solutions that drive results.

JOB SUMMARY:

We’re seeking a creative, results-driven Marketing Manager to lead our email marketing and social media efforts. This mid-level role is perfect for someone who’s hands-on, data-savvy, and passionate about storytelling through digital content.

You’ll be responsible for planning, executing, and optimizing campaigns that increase customer engagement, boost brand awareness, and drive conversions across multiple channels.

KEY RESPONSIBILITIES:

Email Marketing

  • Plan and execute targeted campaigns for promotions, newsletters, and lifecycle flows
  • Manage segmentation, A/B testing, deliverability, and performance optimization
  • Maintain the email marketing calendar in collaboration with content and product teams
  • Track and analyze metrics (open rates, CTRs, conversions, list growth) to refine strategies

Social Media Management

  • Plan, create, and schedule content across Instagram, LinkedIn, Facebook, and emerging platforms
  • Grow and engage our community with relevant, timely, and creative content
  • Partner with the creative team to produce high-quality assets (images, videos, copy)
  • Monitor and respond to comments, DMs, and community feedback
  • Track key metrics (reach, engagement rate, follower growth, traffic, conversions)

Analytics & Reporting

  • Report regularly on campaign performance and provide actionable insights
  • Use tools like Google Analytics, HubSpot, Meta Business Suite, and email platform dashboards
  • Make data-informed recommendations to improve future campaigns

Collaboration & Strategy

  • Work cross-functionally with design, product, and sales teams
  • Support integrated marketing campaigns, product launches, and promotional events
  • Stay current with platform updates, email regulations, and content trends.

REQUIREMENTS:

  • 3–6 years of experience in digital marketing, with a strong focus on email and social media
  • Proven ability to manage end-to-end email campaigns and social content calendars
  • Excellent copywriting and editing skills
  • Experience with tools like Klaviyo, Mailchimp, or HubSpot; and social scheduling platforms like Later, Sprout, or Buffer
  • Strong analytical mindset with a track record of optimizing content for ROI
  • Bonus: Familiarity with Canva, Photoshop, or basic video editing tools.

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