PPC Specialist
1 semana atrás
Job Title: PPC Specialist
Position Description:
Virtustant is seeking a talented and results-driven PPC Specialist to join our team. This role is ideal for a detail-oriented professional passionate about optimizing pay-per-click campaigns to drive measurable business outcomes. You will work across platforms such as Google Ads, Meta Ads, Bing Ads, and LinkedIn Ads, crafting campaigns that deliver exceptional ROI for a diverse range of clients.
Work Schedule:
- Part-Time: 15–20 hours per week, with flexibility to increase based on workload and client demands.
- Core working hours: Flexible within standard business hours (e.g., 9 AM – 5 PM).
- Potential to transition into a full-time position.
Key Responsibilities:
- Campaign Management: Create, launch, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), Bing, and LinkedIn.
- Performance Monitoring: Track key metrics (CTR, CPC, ROAS, conversions) and provide actionable insights to improve campaign results.
- Keyword Research: Conduct comprehensive keyword analysis to target the most relevant search terms and refine ad strategies.
- Ad Copy & Creative Optimization: Develop compelling ad copy and collaborate on creative assets to maximize engagement and conversions.
- Conversion Tracking: Set up and manage Google Analytics 4, Google Tag Manager, and other tracking tools to measure campaign success.
- Budget Management: Allocate and adjust campaign budgets to ensure optimal spend and ROI.
- Trend Analysis: Stay updated on industry trends, platform changes, and best practices to maintain a competitive edge.
- Reporting: Deliver regular, client-ready performance reports with insights and actionable recommendations.
Requirements:
- Proven experience managing PPC campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads).
- Proficiency in Google Analytics 4 and Google Tag Manager for advanced tracking and reporting.
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
- Excellent communication skills, including the ability to explain technical concepts to non-technical stakeholders.
- Google Ads certification or similar (e.g., Meta Blueprint) is preferred.
- Knowledge of landing page optimization and A/B testing for improved conversions.
Preferred Skills:
- Familiarity with additional tools like HubSpot, ClickFunnels, or similar platforms.
- Experience with remarketing and audience segmentation strategies.
- Prior experience working with international teams or clients across time zones.
- Knowledge of SEO principles to complement PPC strategies.
- A proactive mindset with the ability to adapt to changing client needs and digital trends.
What We Offer:
- Flexible, remote work environment.
- Opportunity for growth into a full-time role.
- Exposure to a diverse client base and industries.
- Ongoing training and development opportunities.
- A collaborative and supportive virtual team culture.
If you’re ready to bring your expertise in PPC campaign management to a growing, dynamic environment, we’d love to hear from you. Apply now and help Virtustant deliver exceptional value to our clients
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