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Senior Content Manager

3 meses atrás


São Paulo São Paulo, Estado de São Paulo, Brasil Palermo Advisors Tempo inteiro
Company Overview: Our client is the world's second-largest iGaming and Online Sports betting company, with a £8bn market cap. They are home to a global family of 30 well-known brands, with a vision to create the most exciting and trusted experiences for their players.

Their LatAm business is the fastest-growing division, already at scale (£200m+ revenue) and highly profitable (£100m+ EBITDA). Their business today is primarily focused on Brazil, yet aimed to also expand across Spanish LatAm in the medium term. They currently have offices in Sao Paulo, Rio de Janeiro, London, Lisbon, Barcelona, Montevideo, and Tel Aviv. Responsibilities: We are looking to hire a Senior Content Manager to help define, articulate, document, and implement a strategic product content experience for our products. Core focus on data driven decision making creating the best experiences for our players, whilst driving commercial uplift. They must be comfortable working in a fast-paced commercial environment, as well as show an aptitude for “on-the-job” learning of complex topics.

A world-class Product Content Experience: Apply a data-driven approach to continually optimize our product experiences, managing localization efforts and teams across multiple brands and regions. Cultivate a Data-Driven Culture: Analyze information from multiple internal and external data resources including consumer trends, competitors, user experience labs, search and social activity to drive customer engagement and business results within content experience strategy. Exploration and CRO Processes: Advanced problem-solving skills and the ability to optimize the use of data for the best possible outcome. Collaborate with CMS processes and automation workflows, establishing a robust mechanism to run experiments and customized experiences. Content excellence: Implement landing pages (LP) and in-product SEO tactics in alignment with strategies outlined by SEO and Performance Marketing teams. Collaborate with Local and Central Teams: Partnership with UX, Sports Strategy, Casino Strategy, and CRM teams to ensure alignment of content initiatives with broader organizational strategies and objectives. Requirements: 8+ years of content experience and have already managed content teams in the past 2 years. Experience working with senior leaders and stakeholders. Solid analytical capabilities - able to define what metrics matter, analyze them, and deliver meaningful insight that can define strategic initiatives. Experience managing a team – setting the strategy, redefining processes, and bringing everyone along on the journey Excellent verbal and written communication skills, in both English and Portuguese Knowledge about information architecture, UX practices and writing methodologies. Solid PowerPoint communication skills – distilling complex topics into easy to digest and meaningful content. Powered by JazzHR