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Content Manager
2 meses atrás
A leading iGaming company are seeking a Casino Content Manager for their office in Sao Paulo.
The company are home to more than 30 well-known brands, this role will focus on a new casino brand. The aim is to become one of the leading online casino operators, and they are looking for a content manager to help with content, copies, and ideas on how to improve acquisition and create better content to engage target audiences.
Aligned with the central strategy and positioning for both brands, you will be responsible for creating and adapting all the site content, with a high focus on SEO but also including CRM, Social Media, Campaigns, and product descriptions. You will ensure a consistent and appropriate tone of voice across all channels.
Your Responsibilities:
SEO: work with our global agency in translation, adaptation, and creation of the SEO content needed to escalate positions in search engines and publications.
CRM and campaigns: translation, localisation and creation of the content needed for the CRM dialogue
Content for promotions, including competitions, tournaments, mailers, etc.
Social Media: you will act as the Community Manager (organic content), in the different networks where the brand is active, working closely with the local agencies.
Write game descriptions and reviews.
PR: write corporate press releases to be distributed mainly to sector media.
Create affiliate marketing content for affiliate channels, including reviews, news articles etc.
Request content supporting creative assets for all channels. These include hero banners, mailer images, blog content, etc.
What we are looking for:
University degree in Advertising, Journalism or Communication.
Proven SEO knowledge and certification in this area are a plus.
Native Brazilian speaker is fluent in English, with excellent writing communication skills and the ability to translate ideas and tactical concepts into enticing, engaging and action-motivating language.
+2 years of experience in content creation for online marketing projects. Previous experience in gambling is a plus.
Experience in WordPress - Proven experience in the creation/optimisation of SEO content.
Excellent organisational, management and individual productivity skills.
Ability to function as a self-starter with an emphasis on getting things done.
‘Out of the box’ creative thinker.
