User Operation Specialist
Há 8 horas
🎮 About the Role
At Keeta, we’re redefining how users engage with food delivery—making every interaction fun, rewarding, and habit-forming. As a User Operation Specialist (Gamification), you’ll design game-inspired experiences that drive daily engagement, repeat orders, and viral growth. If you're passionate about behavioral design and love building creative user loops, this is your arena.
🔧 What You’ll Be Doing
🧩 Creative Mechanic Development
- Design addictive engagement mechanics like spin-the-wheel, mission-based challenges, and group order incentives.
- Drive higher session times and conversions through gameplay-inspired features that reward user action.
🎯 Gamification System Engineering
- Build dynamic “order → earn → redeem” loops, incorporating badges, points, and progress bars.
- Use behavioral triggers to encourage repeat actions and deepen user loyalty.
⚙️ Real-Time Experience Optimization
- Leverage heatmaps and engagement data to adjust reward probabilities, triggers, and timing.
- Continuously balance ROI with user delight in real-time.
📣 Social Virality Design
- Create scalable viral loops through share-to-unlock mechanisms (e.g., split red packets, gift orders, free meal invites).
- Enable cost-efficient user acquisition through user-driven sharing.
✅ What We’re Looking For
Industry Experience
- Proven background in user growth, gamification, or product operations, ideally within food delivery or O2O ecosystems.
Technical & Creative Skills
- Hands-on experience with mini-game platforms like WeChat Mini Programs, ZEGO, or similar frameworks.
- Applied knowledge of behavioral economics concepts such as loss aversion, variable rewards, and instant gratification.
Data-Driven Thinking
- Ability to build and analyze engagement funnels to optimize CAC vs. LTV performance.
- Strong command of multivariate testing, cohort analysis, and attribution modeling.
🌟 Bonus Points
- Experience launching seasonal or event-based gamified campaigns (e.g., holidays, sports, cultural moments).
- Passion for turning numbers into fun, sticky user experiences.
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São Paulo, Brasil Keeta Tempo inteiroAbout the Role At Keeta, we’re redefining how users engage with food delivery—making every interaction fun, rewarding, and habit-forming. As a User Operation Specialist (Gamification) , you’ll design game-inspired experiences that drive daily engagement, repeat orders, and viral growth. If you're passionate about behavioral design and love building...
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