User Operation Specialist
2 semanas atrás
Job Responsibilities
Creative Mechanic Development:
Develop sticky engagement mechanics: spin-the-wheel, mission-based challenges, and group orders to boost session duration and conversion.
Gamification Engineering:
Build "order → earn → redeem" loops with badges and progress bars for behavioral nudges.
Real-time Optimization: Adjust reward probability and triggers using participation heatmaps to balance ROI and user experience.
Social Virality Design:
Create share-to-unlock models (e.g., split red packets, free-order sharing) for cost-efficient acquisition.
Qualifications
Experience:
Robust experience in user growth or gamification design, preferably in food delivery or O2O industries.
Hard Skills:
Proficient in mini-game frameworks (WeChat Mini Programs, ZEGO, etc.).
Applied knowledge of behavioral economics (loss aversion, instant gratification).
Data Capability:
Build funnel models to optimize CAC vs. LTV trade-offs.
Experienced in multivariate testing and attribution modeling.
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