Graphic Designer + Marketing Assistant + Video Editor

Há 3 dias


Brasília, Brasil [2URN] Marketing Tempo inteiro
Graphic Designer & Marketing Assistant (Home Renovation/Roofing)

Company: 2URN Marketing — performance marketing for roofing & home renovation contractors

Website: www.2urnmarketing.com

Location: Remote (USA) — Standard hours 9:00–5:00 PM CDT

Type: Full-time (open to contractor-to-hire)

Why this role exists

We create ads that make the phone ring for roofers. You’ll turn raw ideas and footage into scroll-stopping creative, edit content fast, and support campaign execution. If you can edit content at a high level, you’re a #1-priority candidate—design skills matter, but content editing chops win.

What you’ll do (outcomes, not busywork)
  • Produce ad creative: Design static graphics and short-form video for Meta/TikTok/YouTube/Display; iterate quickly based on performance data.
  • Edit content end-to-end: Cut UGC, before/after, job-site clips; add captions, hooks, overlays, CTAs; ship multiple variations.
  • Build offer/angle packs: Translate roofing value props (financing, storm damage, warranties, same-day inspection) into hooks, headlines, and visuals.
  • Launch + maintain assets: Prep export specs, thumbnails, landing page hero graphics, and ad library organization.
  • Brand standards: Create and maintain lightweight brand kits per client (logos, palettes, typography, truck/crew photos).
  • Creative testing: Set up A/B creative matrices; document learnings; kill losers, scale winners.
  • Light marketing ops: Assist with ad uploads, naming conventions, UTM hygiene, and creative calendars.
  • Industry learning: Rapidly absorb what makes roofing ads work: seasonality, storm events, insurance language, compliance “do’s and don’ts.”
Must-have skills & experience
  • 2–5+ years in graphic design and/or content editing (agency, in-house, or freelance). Roofing/home services/renovation background strongly preferred.
  • Editor-first: Premiere Pro, CapCut Pro, or Final Cut + After Effects basics. Figma/Adobe Illustrator/Photoshop proficiency.
  • Proven portfolio of direct-response creative (ads that sell, not just look pretty).
  • Strong sense of hooks, pacing, and clarity; understands attention economics for 3–30s ads.
  • Comfortable working from raw, imperfect footage (phone clips, job-site audio) and making it look sharp.
  • Solid copy instincts: headlines, overlays, lower-thirds, CTA placement.
  • Organized: version control, file naming, and asset libraries.
Nice-to-haves
  • Roofing/home services portfolio (before/after, crew, drone, hail/storm angles).
  • UGC direction: writing briefs, coaching talent, shot lists.
  • Basic landing page design (Figma/Webflow/Canva) and thumbnail optimization.
What success looks like (90-day scorecard)
  • Ship 30–50 creative variations/month across clients (mix of video + static).
  • Hit ≥ 3 winning creatives/month (defined as 20–40%+ lift in CTR/CVR vs. control).
  • Build/maintain client brand kits and a searchable asset library.
  • Document a Creative Playbook for roofing offers, angles, and compliance.
KPIs you’ll own
  • Thumb-stop / 3-sec view rate (shorts/reels).
  • CTR on first-touch ads; CPL contribution for lead gen funnels.
  • Creative velocity: variants shipped per week and on-time rate.
  • Iteration speed: time from data insight → new variant live.
Tools we use

Adobe CC (Premiere/AE/PS/AI) or CapCut Pro, Figma, Google Drive, Slack, Notion, Meta Ads Library, Frame.io (or equivalent).

Work setup

Fully remote. Standard working hours 9:00–5:00 PM Central (CDT). Occasional optional travel for content capture or team onsites.

Compensation
  • $500–$1,000 per month (DOE) + performance bonus tied to creative wins.
  • Benefits (if full-time): PTO, holidays, gear stipend, education budget.
  • Growth path: Senior Creative → Creative Lead (own testing roadmap and junior designers).
How to apply

Apply via our website: www.2urnmarketing.com (Careers/Contact). Include:

  1. Portfolio link + 2–3 ad examples with a one-liner on why they worked
  2. Your tool stack + availability
  3. confirmation you can work 9:00–5:00 PM CDT (align your timezone)
Paid test (required)

We’ll give you a raw roofing job-site folder (clips + stills). In 48 hours, deliver:

  • 2 x 15s vertical ads (3 hook variants each)
  • 2 static ads (before/after + financing angle)
  • Project file + export settings + a one-page rationale
Role expectations (how we work)
  • Iterate fast. Done > perfect; perfect comes from rounds of data-driven edits.
  • Own the result. If CPL is high, you propose creative fixes—don’t wait for orders.
  • Be practical. Clarity beats clever. Results beat awards.
Equal Opportunity

We hire for skill, speed, and integrity. All backgrounds welcome.



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