Graphic Designer + Marketing Assistant + Video Editor

Graphic Designer & Marketing Assistant (Home Renovation/Roofing) Company: 2URN Marketing — performance marketing for roofing & home renovation contractors Website:
Location: Remote (USA) — Standard hours 9:00–5:00 PM CDT
Type: Full-time (open to contractor-to-hire)
Why this role exists We create ads that make the phone ring for roofers. You’ll turn raw ideas and footage into scroll-stopping creative, edit content fast, and support campaign execution. If you can edit content at a high level , you’re a #1-priority candidate—design skills matter, but content editing chops win.
What you’ll do (outcomes, not busywork) Produce ad creative: Design static graphics and short-form video for Meta/TikTok/YouTube/Display; iterate quickly based on performance data.
Edit content end-to-end: Cut UGC, before/after, job-site clips; add captions, hooks, overlays, CTAs; ship multiple variations.
Build offer/angle packs: Translate roofing value props (financing, storm damage, warranties, same-day inspection) into hooks, headlines, and visuals.
Launch + maintain assets: Prep export specs, thumbnails, landing page hero graphics, and ad library organization.
Brand standards: Create and maintain lightweight brand kits per client (logos, palettes, typography, truck/crew photos).
Creative testing: Set up A/B creative matrices; document learnings; kill losers, scale winners.
Light marketing ops: Assist with ad uploads, naming conventions, UTM hygiene, and creative calendars.
Industry learning: Rapidly absorb what makes roofing ads work: seasonality, storm events, insurance language, compliance “do’s and don’ts.”
Must-have skills & experience 2–5+ years in graphic design and/or content editing (agency, in-house, or freelance). Roofing/home services/renovation background strongly preferred.
Editor-first: Premiere Pro, CapCut Pro, or Final Cut + After Effects basics. Figma/Adobe Illustrator/Photoshop proficiency.
Proven portfolio of direct-response creative (ads that sell, not just look pretty).
Strong sense of hooks, pacing, and clarity ; understands attention economics for 3–30s ads.
Comfortable working from raw, imperfect footage (phone clips, job-site audio) and making it look sharp.
Solid copy instincts: headlines, overlays, lower-thirds, CTA placement.
Organized: version control, file naming, and asset libraries.
Nice-to-haves Roofing/home services portfolio (before/after, crew, drone, hail/storm angles).
UGC direction: writing briefs, coaching talent, shot lists.
Basic landing page design (Figma/Webflow/Canva) and thumbnail optimization.
What success looks like (90-day scorecard) Ship 30–50 creative variations/month across clients (mix of video + static).
Hit ≥ 3 winning creatives/month (defined as 20–40%+ lift in CTR/CVR vs. control).
Build/maintain client brand kits and a searchable asset library.
Document a Creative Playbook for roofing offers, angles, and compliance.
KPIs you’ll own Thumb-stop / 3-sec view rate (shorts/reels).
CTR on first-touch ads; CPL contribution for lead gen funnels.
Creative velocity: variants shipped per week and on-time rate.
Iteration speed: time from data insight → new variant live.
Tools we use Adobe CC (Premiere/AE/PS/AI) or CapCut Pro, Figma, Google Drive, Slack, Notion, Meta Ads Library, Frame.io (or equivalent).
Work setup Fully remote. Standard working hours 9:00–5:00 PM Central (CDT) . Occasional optional travel for content capture or team onsites.
Compensation $500–$1,000 per month (DOE) + performance bonus tied to creative wins.
Benefits (if full-time): PTO, holidays, gear stipend, education budget.
Growth path: Senior Creative → Creative Lead (own testing roadmap and junior designers).
How to apply Apply via our website: (Careers/Contact). Include:
Portfolio link + 2–3 ad examples with a one-liner on why they worked
Your tool stack + availability
confirmation you can work 9:00–5:00 PM CDT (align your timezone)
Paid test (required) We’ll give you a raw roofing job-site folder (clips + stills). In 48 hours, deliver:
2 x 15s vertical ads (3 hook variants each)
2 static ads (before/after + financing angle)
Project file + export settings + a one-page rationale
Role expectations (how we work) Iterate fast. Done > perfect; perfect comes from rounds of data-driven edits.
Own the result. If CPL is high, you propose creative fixes—don’t wait for orders.
Be practical. Clarity beats clever. Results beat awards.
Equal Opportunity We hire for skill, speed, and integrity. All backgrounds welcome.