YouTube Strategist

No BS Ecom LLC is looking for a YouTube Strategist & Scriptwriter to join our team In this role, you will be responsible for scripting and strategizing content that not only grows our YouTube channel, but more importantly, drives qualified leads and sales for our consulting offer.

This is not just a content role — it's a direct response role using YouTube as the platform. You'll combine educational, story-driven content with proven direct response principles (hooks, retention tactics, CTAs) to guide viewers from watching → to subscribing → to booking calls.

We are looking to hire someone with 3+ years of copywriting/strategy for info-products & coaches. The ideal candidate has prior experience scripting or outlining for YouTube channels and VSLs in the business/education space and understands how to design content to capture leads and convert them into customers.

You will play a major role in helping us get to 7-figures per year and beyond. The growth opportunity in this role is endless, as it is a new, fast growing company.

Who are we?

At No BS Ecom LLC, we help e-commerce founders scale their businesses from 6-figure months to 7-figure months; through transparent, actionable strategies — no fluff, no gimmicks. Our YouTube channel is a core part of this mission, serving as both an education platform and the top of funnel for our consulting offer.

We're a small but powerful team focused on creativity, speed, and continuous growth. We're now looking for someone who can own YouTube strategy end-to-end — from content ideas to scripting to conversion optimization — and help us scale both reach and revenue.

What is our culture like & who is a good fit?

Culture-fit is our #1 factor when hiring We have a genuine will-to-win. No work is beneath us if it moves us toward our goals. We utilize creativity to do more with less — and quickly. We use data to make decisions and live by the following values: work smart, overdeliver, speed is king, and better everyday.

If you want a stress-free corporate 9–5 job, this isn't it.

If you want to work directly with the founder, craft content that speaks to entrepreneurs, and play a pivotal role in scaling a consulting offer to 7-figures per year — this role is for you.

Key Objectives

• Develop structured video outlines to educate, engage, and convert viewers into leads/call bookings.
• Balance channel growth (views, retention, CTR) with business outcomes (leads, booked calls, closes).
• Research competitors and audience pain points to guide video topics with the highest conversion potential.
• Work with our thumbnail designer to create multiple title and thumbnail variations optimized for CTR and aligned with direct response principles.
• Script content with strategic CTAs designed to funnel viewers into lead magnets, webinars, or calls.
• Use YouTube Analytics to analyze performance and refine both content and conversion strategy.
• Collaborate with editors and designers to ensure content is engaging, story-driven, and high converting.
• Work with the founder to continuously test new formats, CTAs, and hooks to maximize ROI from YouTube.

Requirements

• Fully remote.
• Fluent in English.
• Direct Response Expertise: 3+ years of experience writing/scripting with the goal of generating leads/sales.
• YouTube Knowledge: Experience scripting or strategizing content for YouTube (business/education/consulting channels preferred).
• Conversion-Oriented: Strong understanding of funnels, CTAs, lead generation, and nurturing via content.
• Analytical: Comfortable using YouTube Analytics (and tools like TubeBuddy/VidIQ) to track both growth and conversion metrics.
• Creative & Strategic: Ability to blend storytelling with direct response — making content that entertains, educates, and converts.
• Comfortable working with tight deadlines and adapting quickly.
• Excellent cultural fit as per our values above.
• Excited to work closely with the founder and play a direct role in scaling consulting revenue through YouTube.

Accountabilities

• Deliver 4–6 high-quality YouTube outlines/scripts per month.
• Work with designer to create title & thumbnail variations for each video optimized for CTR.
• Research & pitch weekly video concepts focused on lead generation & conversions.
• Write strong CTAs into scripts (subscribe, download, book a call).
• Track performance across both YouTube metrics (CTR, retention, watch time) and business metrics (leads, call bookings).
• Refine and iterate content strategy to improve conversion rates.
• Work with the founder on other video content across the funnels like VSLs

How Our Hiring Works & How We Operate

When hiring, we'll work with you to define the KPIs you'll be responsible for and set targets. This removes ambiguity around whether you're doing a good job after you start.

• Initial soft interview.
• Technical interview + test project with the founder.
• Final interview to ensure culture fit.

We plan to hire within ~8–10 days of conducting interviews and pride ourselves on timely responses and updates.

Salary Expectation

USD $2,500 – $4,000 per month + performance bonuses (based on experience and expertise).