Latin America Brand Marketing Director

Há 24 horas

Sorocaba, Brasil beBeeLeadership Tempo inteiro

Job Overview This role is responsible for leading the development and execution of a marketing and communication strategy for various brands in Latin America. The successful candidate will be responsible for growing brand equity, driving customer and consumer adoption, generating demand for direct-to-consumer business models, and maximizing marketing spend ROI. The ideal candidate will have strong leadership skills, excellent communication and storytelling abilities, and a data-driven mindset. Key Responsibilities Brand Strategy & Equity Growth: Develop brand positioning and value proposition for regional brands. Ensure consistent brand identity and messaging across all touchpoints and audiences. Monitor brand health and perception, and implement strategies to strengthen equity. Marketing & Communication Strategy: Design and execute integrated marketing campaigns across digital, trade, and traditional channels. Align messaging across B2B, B2C, and internal stakeholders to ensure clarity and consistency. Customer & Consumer Adoption: Develop strategies to drive awareness, engagement, and adoption of products and services. Support commercial teams with marketing tools and campaigns tailored to customer segments. Demand Generation & D2C Growth: Build and execute demand generation strategies to support D2C business models. Leverage digital marketing, CRM, and performance analytics to drive traffic and conversions. Required Skills and Qualifications Education: Bachelor's degree in marketing, communications, business administration, or related field. MBA or equivalent postgraduate degree preferred. Experience: 8+ years in marketing leadership roles, preferably in B2B2C or industrial sectors. Proven experience managing strong consumer brands in Latin America. Skills: Strategic thinking with strong execution capabilities Excellent communication and storytelling skills Data-driven mindset with strong analytical skills Fluent in Spanish, English, and Portuguese Travel Requirements Up to 25% regional travel required.

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